GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Honda generated an average product price of $49.49 across tracked retailers from January to May 2026, with sales monitored across Amazon, Lowes.com, and HomeDepot.com. Amazon dominated Honda's revenue share at 82.8%, far outpacing Lowes.com at 11.8% and HomeDepot.com at 5.4%. Despite Amazon's dominance, Honda's average price declined 20.1% over the tracked period, suggesting a shift toward lower-priced items such as automotive fluids rather than premium generators. Honda's overall revenue still managed to grow 2.7% during the period, indicating that increased volume helped offset the declining average price. The brand's top-selling products on Amazon include portable inverter generators priced between $1,018 and $2,546, showcasing Honda's presence in the premium portable power segment.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Honda on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Honda.
BY REVENUE
Honda sells 95% online and 5% offline. Online runs through 3 retailers; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 1.15M ratings on 3 retailers, Honda averages 4.6★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.6
/ 5
From 1.15M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$1,018.28
Price
$2.86M
Revenue
$1,051.71
Price
$1.8M
Revenue
$44.32
Price
$929K
Revenue
$2,546.05
Price
$677K
Revenue
