GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Honda generated an average product price of $60.85 across Amazon, Lowes.com, and HomeDepot.com between January and April 2026. Amazon dominated Honda's retail distribution, capturing a commanding 80.2% revenue share, with Lowes.com at 13.5% and HomeDepot.com trailing at 6.3%. Honda experienced strong momentum during the tracked period, with overall revenue growing 17.2%, signaling increasing consumer demand. Notably, Honda's average price decreased 36.1% over the period, suggesting aggressive promotional activity or a shift toward lower-priced product mix. Among Honda's top-selling products on Amazon, portable inverter generators like the EU2200i and EU3200i stood out with price points ranging from approximately $1,004 to $2,509.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 17% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 36% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Honda on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Honda.
BY REVENUE
$1,003.89
Price
$2.61M
Revenue
$1,035.49
Price
$1.6M
Revenue
$44.32
Price
$702K
Revenue
$1,214.54
Price
$664K
Revenue
