GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Lowes.com, and Homedepot.com, Honda (NYSE: HMC) generated the vast majority of its in-store sales through Amazon, which captured an 80.8% revenue share versus 12.7% for Lowes.com and 6.5% for Homedepot.com. Over the April 1 to June 30, 2026 trend window, overall revenue declined 12.1%, while the average selling price softened 9.1% to $40.26. The brand's blended average product price across the full period stood at $46.68. Honda's top-selling item on Amazon was the EU2200i 2200-Watt Portable Inverter Generator at roughly $1,035, underscoring the premium end of its offline catalog. These figures point to a period of pricing pressure and revenue contraction concentrated in a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Honda on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Honda.
BY REVENUE
Honda sells 94% online and 6% offline. Online runs through 3 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 1.18M ratings on 3 channels, Honda averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 1.18M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,035.00
Price
$2.48M
Revenue
$1,082.63
Price
$1.4M
Revenue
$44.52
Price
$941K
Revenue
$2,585.78
Price
$486K
Revenue
$1,221.19
Price
$468K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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