Honda

Honda Market Overview

Grips Intelligence in-store data tracked across Amazon, lowes.com and homedepot.com from January 1 to September 30, 2026 shows Honda — a brand owned directly by Tokyo-listed Honda Motor Co., Ltd. (NYSE: HMC) — holding a concentrated channel mix, with Amazon alone accounting for 77.4% of year-to-date revenue. The remaining demand splits narrowly between lowes.com at 12.3% and homedepot.com at 10.3%, leaving the brand heavily dependent on a single marketplace. Revenue momentum has been strong, rising 29.0% over the tracked period and gaining a further 16.6% month over month in the most recent reading. Pricing has moved in the same direction, with the average selling price climbing 19.6% overall to $47.84 in the latest month, well above the $42.30 period average. Together, the simultaneous lift in both volume and realized price points to firming demand rather than discount-driven growth, according to Grips Intelligence.