GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Lowes.com, and HomeDepot.com from January to February 2026, Honda demonstrated strong online sales momentum with overall revenue growing 29.0% over the observed period. Amazon dominates Honda's online retail landscape, commanding an impressive 81.7% revenue share, far outpacing Lowes.com at 10.4% and HomeDepot.com at 7.9%. The brand's average product price saw a significant 53.1% increase over the tracking period, reaching $91.55 in the most recent month. Honda's average product price across tracked retailers stood at $87.33, with top-selling products on Amazon being premium-priced inverter generators listed above $1,000. This pricing trend suggests Honda is strengthening its position in higher-value product segments across major online retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 29% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 53% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Honda on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Honda.
BY REVENUE
$1,004.02
Price
$1.38M
Revenue
$1,006.75
Price
$927K
Revenue
$1,199.00
Price
$380K
Revenue
$44.58
Price
$352K
Revenue
