GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowes.com and HomeDepot.com from January 1 to August 31, 2026 shows Honda — owned directly by Honda Motor Co., Ltd. (NYSE: HMC) — holding a heavily concentrated channel mix. Amazon alone accounted for 82.0% of year-to-date revenue, with Lowes.com at 11.7% and HomeDepot.com at 6.3%. Revenue rose 11.5% over the June–August tracking window, including a 3.4% month-over-month gain in the most recent period. Pricing moved in the same direction, with the average product price up 9.6% across the period to $43.86, versus a year-to-date average of $42.12. Together, the Grips Intelligence figures point to a brand growing on stronger pricing rather than channel diversification.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Honda on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Honda.
BY REVENUE
Honda sells 92% online and 8% offline. Online runs through 3 channels; offline through 1. Online share has moved from 63% in Apr to 96% in Aug.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 785K ratings on 3 channels, Honda averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 785K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,199.00
Price
$1.22M
Revenue
$47.88
Price
$897K
Revenue
$1,199.00
Price
$888K
Revenue
$1,299.00
Price
$264K
Revenue
$2,738.00
Price
$118K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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