Magic Seasons

Magic Seasons Market Overview

According to in-store data from Grips Intelligence, Magic Seasons generated revenue across three tracked retail channels — Lowe's, Menards and Ace Hardware — between January 1 and August 31, 2026. Lowe's accounted for the largest slice of year-to-date revenue at 45.8%, followed by Menards at 28.4% and Ace Hardware at 25.9%, indicating a relatively balanced distribution footprint rather than reliance on a single retailer. Momentum has been strong in the most recent quarter, with revenue up 108.5% month over month and 584.3% overall across the June 1 to August 31, 2026 window. That growth has come alongside significant price compression, as the average selling price fell 85.7% month over month to $4.81 and declined 68.3% over the period, against a year-to-date average product price of $7.70. The combination of surging volume and falling average prices suggests the brand's shelf gains are being driven by lower-priced, high-turn assortments rather than premium positioning.