GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, HME generated the vast majority of its tracked revenue through Amazon, which accounted for 91.4% of total revenue share, with menards.com capturing the remaining 7.9%. The brand's average product price during this period stood at $22.83, though pricing showed a notable downward trend, declining 37.6% over the tracked timeseries. Revenue performance also faced significant headwinds, dropping 49.9% over the March to May 2026 period. This combination of falling prices and declining revenue suggests HME may be navigating increased competitive pressure or shifting demand across its retail channels. The brand's heavy concentration on Amazon highlights both a key strength in marketplace dominance and a potential vulnerability due to limited retail diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 50% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 38% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for HME on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for HME.
BY REVENUE
HME sells 92% online and 8% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 96% in Jan to 78% in May.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 108K ratings on 2 retailers, HME averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 108K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
