GRIPS CUSTOMERS & RESEARCH PARTNERS
HME, a brand within privately held GSM Outdoors' portfolio, generated the bulk of its tracked in-store sales through Amazon, which accounted for 76.6% of year-to-date revenue, according to Grips Intelligence. Menards.com contributed the remaining 22.3%, making the brand's retail footprint effectively a two-channel story across the January 1 to August 31, 2026 period. Momentum was strong over the summer, with revenue climbing 118.9% month-over-month and 192.6% overall across the June through August window. Average product price sat at $15.28, though the most recent month registered $15.36 after a 16.7% monthly increase. That short-term lift runs against a modest 2.2% decline in average price over the full tracked stretch, suggesting promotional mix rather than sustained pricing power is driving volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 193% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for HME on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for HME.
BY REVENUE
HME sells 78% online and 22% offline. Online runs through 1 channel; offline through 1.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 92K ratings on 2 channels, HME averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 92K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.82
Price
$54K
Revenue
$161.71
Price
$37K
Revenue
$61.99
Price
$32K
Revenue
$43.89
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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