GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers from January to February 2026, Herculiner maintains a diversified retail presence with Menards.com leading revenue share at 33.6%, followed by Amazon at 26.3%, Lowes.com at 19.8%, and AceHardware.com at 17.5%. Notably, HomeDepot.com captures only 2.9% of revenue share, suggesting a significant opportunity gap at one of the largest home improvement retailers in the U.S. The brand's average product price sits at $42.98 across its retail footprint, positioning it competitively within its category. Over the tracked period, Herculiner experienced a 22.2% decline in overall revenue, paired with a 16.8% drop in average price, which may indicate increased promotional activity or shifting product mix. These trends suggest that while Herculiner benefits from broad retail distribution, monitoring pricing strategy and the revenue downturn will be critical for maintaining market strength in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 22% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Herculiner on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Herculiner.
