GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026, Herculiner's tracked sales are concentrated across five retail channels: Amazon, menards.com, lowes.com, acehardware.com and homedepot.com. Amazon dominates the mix with 56.7% of year-to-date revenue, more than three times the share of the next-largest channel, menards.com at 15.8%. Lowe's follows closely at 14.2%, while acehardware.com (8.1%) and homedepot.com (5.3%) round out the remainder. Pricing has held firm, with an average product price of $39.12 year-to-date and a most recent monthly average of $39.77, up 0.2% month over month and 0.8% across the tracked period. Revenue momentum has been mixed, rising 8.5% in the latest month but still down 2.7% over the May–July timeseries window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Herculiner on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Herculiner.
BY REVENUE
Herculiner sells 63% online and 37% offline. Online runs through 2 channels; offline through 3. Online share has moved from 56% in Mar to 69% in Jul.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 54K ratings on 5 channels, Herculiner averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 54K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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