GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Herculiner generated the largest share of its revenue through Menards at 34.1%, followed by Amazon at 21.8% and Lowes at 19.3% during Q1 2026 across five major retailers. Ace Hardware trailed closely behind Lowes with a 19.2% revenue share, while Home Depot captured just 5.6%, suggesting a notably uneven retail distribution strategy. The brand's average product price stood at $38.75 during the January to March 2026 period. Interestingly, Herculiner's average price declined 30.5% over the tracked period, indicating significant promotional activity or a shift toward lower-priced SKUs. Despite this pricing pressure, the brand maintained a broad retail presence across key home improvement and hardware channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 31% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Herculiner on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Herculiner.
