GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com, menards.com, acehardware.com and homedepot.com from January 1 to August 31, 2026 shows Herculiner carrying an average product price of $39.41 over the period. Amazon is the brand's clear revenue anchor at 55.9% of year-to-date sales, giving it more weight than all other tracked retailers combined. The remainder is distributed fairly evenly, with lowes.com at 15.9% and menards.com at 14.8%, while acehardware.com (8.1%) and homedepot.com (5.3%) round out the mix. Momentum has been essentially flat-to-soft through the summer, with revenue up just 1.0% overall across the June–August window but down 6.8% in the most recent month. Average selling price has drifted lower in parallel, easing 2.0% month over month to $38.97 and 1.8% across the quarter, suggesting modest pricing pressure rather than a demand collapse.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Herculiner on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Herculiner.
BY REVENUE
Herculiner sells 62% online and 38% offline. Online runs through 2 channels; offline through 3. Online share has moved from 58% in Apr to 58% in Aug.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 53K ratings on 5 channels, Herculiner averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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