GRIPS CUSTOMERS & RESEARCH PARTNERS
Better Built, one of the brands under privately held ProDriven Global Brands, generated an average product price of $549.76 across the January 1 to July 31, 2026 period, according to in-store data tracked by Grips Intelligence. Retail distribution is concentrated among three channels, with lowes.com accounting for 49.9% of year-to-date revenue, followed by Amazon at 33.8% and homedepot.com at 16.2%. Momentum picked up sharply in the most recent tracked month, when revenue rose 36.9% versus the prior month, though the brand's overall revenue was up a more modest 1.7% across the May through July timeseries window. Pricing has been the stronger lever, with the average selling price climbing 12.8% over the same stretch to reach $600.98, a 2.1% month-over-month gain. That combination of near-flat volume-driven growth and steadily rising prices suggests Better Built is trading up rather than expanding unit sales within its current retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Better Built on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Better Built.
BY REVENUE
Better Built sells 52% online and 48% offline. Online runs through 3 channels; offline through 1.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 1K ratings on 3 channels, Better Built averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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