GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Amazon, Lowe's, and Home Depot channels, Better Built maintained an average product price of $533.60 during the period. Revenue was closely split between Amazon at 42.5% and lowes.com at 42.2%, with homedepot.com accounting for the remaining 15.3% of the brand's channel share. Grips Intelligence data shows that overall revenue declined 30.1% over the tracked period, reflecting notable pressure across the brand's key retail channels. In contrast, the average selling price moved higher, climbing 12.5% over the same window to reach $588.69. This divergence between falling revenue and rising average price highlights a shift in the brand's sales mix worth monitoring in the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Better Built on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Better Built.
BY REVENUE
Better Built sells 62% online and 38% offline. Online runs through 3 channels; offline through 1. Online share has moved from 100% in Feb to 35% in Jun.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 1.43K ratings on 3 channels, Better Built averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 1.43K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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