GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking homedepot.com and lowes.com from January to February 2026, Better Built maintains a strong retail presence with homedepot.com commanding 84.9% of the brand's revenue share compared to just 15.1% at lowes.com. The brand's average product price sits at $494.37, reflecting a notable 10.7% increase in average price over the trailing three-month period. Despite this upward pricing trend, Better Built experienced a significant 28.8% decline in overall revenue during the same window, suggesting that higher price points may be impacting purchase volume. The combination of rising prices and falling revenue signals a potentially critical inflection point for the brand's online retail strategy heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 29% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 11% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Better Built on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Better Built.