Better Built

Better Built Market Overview

Better Built, one of the brands under privately held ProDriven Global Brands, generated an average product price of $549.76 across the January 1 to July 31, 2026 period, according to in-store data tracked by Grips Intelligence. Retail distribution is concentrated among three channels, with lowes.com accounting for 49.9% of year-to-date revenue, followed by Amazon at 33.8% and homedepot.com at 16.2%. Momentum picked up sharply in the most recent tracked month, when revenue rose 36.9% versus the prior month, though the brand's overall revenue was up a more modest 1.7% across the May through July timeseries window. Pricing has been the stronger lever, with the average selling price climbing 12.8% over the same stretch to reach $600.98, a 2.1% month-over-month gain. That combination of near-flat volume-driven growth and steadily rising prices suggests Better Built is trading up rather than expanding unit sales within its current retail footprint.