GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowes.com, HomeDepot.com and Amazon from January 1 to September 30, 2026, Better Built — a brand within the privately held ProDriven Global Brands portfolio — commands an average product price of $585.01. Lowes.com is by far the dominant channel, accounting for 67.6% of year-to-date revenue, with HomeDepot.com contributing 25.3% and Amazon a comparatively modest 7.1%. Quarterly momentum has been uneven: revenue climbed 20.7% month over month in the most recent period, yet remains down 6.8% across the July–September timeframe. Pricing has held firm, with the average selling price rising 1.7% month over month to $603.89 and up 0.5% overall for the quarter. The combination of resilient pricing and heavy channel concentration suggests Better Built's near-term trajectory is closely tied to performance at a single dominant retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Better Built on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Better Built.
BY REVENUE
Better Built sells 45% online and 55% offline. Online runs through 3 channels; offline through 1.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 862 ratings on 3 channels, Better Built averages 4.0★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.0
/ 5
From 862 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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