GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence tracking Lowe's, Amazon, and Home Depot between January 1 and August 31, 2026, Better Built — a brand within ProDriven Global Brands' portfolio — has maintained a heavily concentrated retail footprint. Lowe's accounts for 58.8% of year-to-date revenue, well ahead of Amazon at 24.0% and Home Depot at 17.2%, leaving the brand's performance closely tied to a single dominant retail partner. The average product price sits at $562.94 across the period, positioning Better Built firmly in the premium tier of its competitive set. Pricing has been broadly stable, edging up 0.8% overall to a recent monthly average of $593.54, suggesting limited discounting pressure. Revenue is up 5.7% across the tracked window, though a 22.8% month-over-month decline in the most recent period points to softening momentum heading into the back half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Better Built on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Better Built.
BY REVENUE
Better Built sells 50% online and 50% offline. Online runs through 3 channels; offline through 1.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 1.08K ratings on 3 channels, Better Built averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 1.08K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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