GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026 across Amazon, Lowe's, Ace Hardware, and Home Depot, Plasti Dip's revenue grew 21.8% over the period, signaling healthy momentum in the DIY rubber coating space. Amazon dominated distribution with a 59.7% revenue share, followed by lowes.com at 23.5% and acehardware.com at 14.8%, while homedepot.com trailed at just 1.9%. The brand's average product price climbed to $19.16, reflecting an 11.5% increase across the tracked window. Pricing accelerated most recently, reaching $22.10 in the latest month—a 6.3% month-over-month jump. Together, these Grips Intelligence figures point to a brand successfully pushing pricing power while consolidating sales through leading e-commerce and home-improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Plasti Dip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Plasti Dip.
BY REVENUE
Plasti Dip sells 70% online and 30% offline. Online runs through 3 channels; offline through 2. Online share has moved from 65% in Feb to 78% in Jun.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 182K ratings on 4 channels, Plasti Dip averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 182K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$66.13
Price
$43K
Revenue
$62.08
Price
$34K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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