GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Amazon, Ace Hardware, Lowes, and Home Depot from January to February 2026, Plasti Dip generated nearly 60% of its revenue through Amazon, making it the brand's dominant sales channel by a wide margin. Ace Hardware captured the second-largest share at 21.0%, outperforming Lowes (16.8%) and significantly ahead of Home Depot, which accounted for just 2.5% of revenue. The brand's average product price sat at $17.19, though pricing showed a downward trend with a 6.9% decrease over the trailing period. Overall revenue declined 14.1% during the same window, signaling potential headwinds for the brand heading into spring 2026. These dynamics suggest Plasti Dip's heavy reliance on Amazon and its softening price points are key factors for competitors and retailers to monitor closely.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Plasti Dip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Plasti Dip.
BY REVENUE
