GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Plasti Dip generated the majority of its revenue through Amazon, which accounted for 60.6% of total revenue share between January and April 2026 across Amazon, Lowes, Ace Hardware, and Home Depot. Lowes and Ace Hardware followed closely, contributing 18.7% and 18.0% respectively, while Home Depot trailed significantly at just 2.6%. The brand's average product price during this period stood at $17.92, though premium bundles and multi-packs on Amazon and Home Depot commanded prices well above $60. Notably, Plasti Dip experienced strong revenue momentum, with overall revenue growing 45.1% over the tracked timeframe. Average prices also trended upward, rising 17.6% overall, suggesting a shift toward higher-value product purchases or strategic price increases across retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 41% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 16% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Plasti Dip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Plasti Dip.
BY REVENUE
Plasti Dip sells 68% online and 32% offline. Online runs through 3 retailers; offline through 2.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 163K ratings on 4 retailers, Plasti Dip averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 163K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
