GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026, Plasti Dip's tracked sales are concentrated across four retail channels: Amazon, Lowe's, Ace Hardware, and Home Depot. Amazon leads with a 56.4% revenue share, followed by lowes.com at 30.0% and acehardware.com at 12.1%, while homedepot.com accounts for just 1.5%. The brand's average product price sits at $20.74 across the full period, though pricing has trended upward, climbing 20.0% over the May–July timeseries window to reach $24.95. Revenue momentum has followed a similar path, growing 20.7% month-over-month and 22.1% across the three-month trend period. Together, these figures point to a brand gaining both pricing power and volume, with a heavy skew toward marketplace-driven demand over big-box home improvement channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 22% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Plasti Dip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Plasti Dip.
BY REVENUE
Plasti Dip sells 75% online and 25% offline. Online runs through 3 channels; offline through 2. Online share has moved from 64% in Mar to 82% in Jul.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 169K ratings on 4 channels, Plasti Dip averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 169K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$66.19
Price
$37K
Revenue
$62.20
Price
$36K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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