GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon, Lowe's, Ace Hardware and Home Depot, Plasti Dip generated an average product price of $20.88. Amazon dominates the brand's revenue mix at 55.9% share, followed by lowes.com at 31.3%, while acehardware.com contributes 11.6% and homedepot.com trails at just 1.2%. Momentum softened over the June–August window, with revenue falling 16.0% overall and dropping 30.4% in the most recent month alone. Average selling prices followed a similar path, declining 14.3% across the period to $18.96 after a 24.0% month-over-month contraction. The combination of falling volumes and softer pricing suggests discounting pressure rather than pure demand loss, with the top four retail channels showing sharply uneven concentration.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Plasti Dip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Plasti Dip.
BY REVENUE
Plasti Dip sells 76% online and 24% offline. Online runs through 3 channels; offline through 2. Online share has moved from 74% in Apr to 72% in Aug.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 154K ratings on 4 channels, Plasti Dip averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 154K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$62.33
Price
$37K
Revenue
$66.30
Price
$29K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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