GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Plasti Dip generated tracked sales across Amazon, lowes.com, and acehardware.com between January 1 and September 30, 2026. Amazon accounted for the majority of revenue at 53.5%, followed by lowes.com at 34.2% and acehardware.com at 11.3%, indicating a concentrated but genuinely multi-retailer footprint. The average product price sat at $20.52 across the period, though pricing softened considerably, declining 20.2% overall before ticking back up 3.7% month-over-month to $19.45. Revenue followed a similar trajectory, falling 23.8% across the tracked window while posting a 6.5% monthly rebound in the most recent period. The spread between retailers is notable, with Lowe's listings skewing toward low-cost single cans near $8.89 and Amazon leaning on multi-pack kits priced as high as $62.47.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Plasti Dip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Plasti Dip.
BY REVENUE
Plasti Dip sells 75% online and 25% offline. Online runs through 3 channels; offline through 2.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 75K ratings on 3 channels, Plasti Dip averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 75K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8.89
Price
$83K
Revenue
$9.11
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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