GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, Menards, Ace Hardware and Lowe's shows Whitmor generating 63.7% of its year-to-date revenue on Amazon, making the marketplace the clear anchor of its retail mix. Menards follows at 23.4%, while Ace Hardware (6.4%) and Lowe's (6.0%) split the remainder in roughly equal measure. Revenue momentum has been positive, rising 9.1% month over month and 14.0% across the tracked timeseries window from May through July 2026. Pricing has firmed alongside volume, with the average selling price reaching $22.03 in the latest month — up 7.3% sequentially and 4.1% over the period — against a $20.68 year-to-date average. That combination of rising prices and growing revenue suggests the brand, part of privately held Whitmor, Inc., is expanding without leaning on discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Whitmor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Whitmor.
BY REVENUE
Whitmor sells 71% online and 29% offline. Online runs through 2 channels; offline through 2.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 5M ratings on 4 channels, Whitmor averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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