GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Menards, Ace Hardware, and Home Depot from January to February 2026, Whitmor maintains a strong multi-retailer presence with an average product price of $23.05. Amazon dominates as the brand's primary revenue channel, commanding a significant 72.4% share of total revenue, followed by Menards at 19.2%. Notably, Whitmor's average price has climbed 10.7% over the trailing period beginning December 2025, suggesting a strategic shift toward higher-value offerings or successful price optimization. However, the brand experienced a notable 21.9% month-over-month revenue decline in the most recent period, signaling potential seasonal softness or shifting consumer demand. Ace Hardware and Home Depot together account for a modest 7.7% of revenue share, indicating room for potential distribution growth in the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 11% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Whitmor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Whitmor.
BY REVENUE
