GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Whitmor generated the majority of its revenue through Amazon, which accounted for 67.8% of total revenue share between January and April 2026, followed by Menards.com at 23.1%, across four tracked retailers including Ace Hardware and Lowe's. The brand's average product price during this period stood at $21.44, reflecting a modest 1.2% overall increase in average pricing. Whitmor demonstrated solid topline momentum, with revenue growing 15.6% over the tracked period. Menards.com emerged as a notable secondary channel, capturing nearly a quarter of Whitmor's revenue share and suggesting meaningful distribution beyond Amazon. These insights point to a brand with a diversified retail footprint and positive sales trajectory heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 22% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Whitmor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Whitmor.
BY REVENUE
Whitmor sells 71% online and 29% offline. Online runs through 3 retailers; offline through 2.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 4.1M ratings on 4 retailers, Whitmor averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 4.1M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
