GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, Menards, Lowe's and Ace Hardware, Whitmor posted an average product price of $19.12. Amazon dominated the brand's revenue mix at 58.9%, with menards.com contributing a sizable 26.1% share, while lowes.com (7.8%) and acehardware.com (6.9%) split the remainder. Momentum softened over the measured window, with revenue falling 25.5% overall and declining a further 14.7% month over month in the most recent period. Pricing moved in the opposite direction, rising 2.6% across the period and climbing 6.1% month over month to $20.46. The combination of a concentrated channel mix and rising average prices against contracting revenue suggests volume pressure is the key variable to watch heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Whitmor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Whitmor.
BY REVENUE
Whitmor sells 68% online and 32% offline. Online runs through 2 channels; offline through 2.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 4.4M ratings on 4 channels, Whitmor averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 4.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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