GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Whitmor generated the majority of its revenue through Amazon, which accounted for 73.1% of total revenue share between January and March 2026, followed by Menards at 18.2% and Ace Hardware at 6.8% across the four tracked retailers. The brand's average product price during this period stood at $22.34, though pricing showed a downward trend with an overall 11.1% decrease over the quarter. Despite a modest 6.8% month-over-month revenue uptick in the most recent month, Whitmor experienced a notable 16.6% revenue decline over the full Q1 2026 period. Home Depot represented the smallest share of Whitmor's tracked revenue at just 1.0%, suggesting a highly concentrated distribution strategy favoring Amazon and Menards. These insights point to a brand navigating pricing pressures while leaning heavily on marketplace dominance to sustain its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 17% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Whitmor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Whitmor.
BY REVENUE
