IRIS

IRIS Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across five major retailers, IRIS maintains a strong market presence with Amazon commanding a dominant 74.7% share of the brand's revenue. Home Depot follows as the second-largest channel at 15.9%, while Lowe's accounts for 6.4%, highlighting a heavily Amazon-concentrated distribution strategy. The brand's average product price sits at $36.99, though pricing saw a slight overall decline of 1.1% over the tracked period. Revenue remained relatively stable with modest growth of 0.4% across the reporting window, suggesting consistent consumer demand despite minor price fluctuations. The remaining revenue is split between Ace Hardware (1.8%) and Office Depot (1.2%), indicating potential opportunities for IRIS to diversify its retail footprint beyond its top three channels.