GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, homedepot.com, lowes.com, acehardware.com and Office Depot, IRIS shows a heavily concentrated channel mix. Amazon alone accounts for 73.8% of year-to-date revenue, with homedepot.com at 15.6% and lowes.com at 7.8%, leaving acehardware.com (1.7%) and Office Depot (1.1%) as marginal contributors. The brand's average product price sits at $36.72 year to date, though pricing has drifted upward to $38.28 in the most recent month, a 4.5% month-over-month rise and a 7.0% increase across the May–July 2026 window. Revenue momentum has been stronger still, growing 23.8% month over month and 29.6% over the same three-month period. That combination of rising prices and accelerating revenue suggests demand is holding firm rather than trading down as average selling prices climb.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 29% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for IRIS on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for IRIS.
BY REVIEW COUNT
Across 22M ratings on 5 channels, IRIS averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 22M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$82.09
Price
$91K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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