GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across five major retailers, IRIS maintains a strong market presence with Amazon commanding a dominant 74.7% share of the brand's revenue. Home Depot follows as the second-largest channel at 15.9%, while Lowe's accounts for 6.4%, highlighting a heavily Amazon-concentrated distribution strategy. The brand's average product price sits at $36.99, though pricing saw a slight overall decline of 1.1% over the tracked period. Revenue remained relatively stable with modest growth of 0.4% across the reporting window, suggesting consistent consumer demand despite minor price fluctuations. The remaining revenue is split between Ace Hardware (1.8%) and Office Depot (1.2%), indicating potential opportunities for IRIS to diversify its retail footprint beyond its top three channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for IRIS on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for IRIS.
BY REVIEW COUNT
Across 19M ratings on 5 retailers, IRIS averages 4.3★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.3
/ 5
From 19M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$99.49
Price
$1.62M
Revenue
$69.99
Price
$779K
Revenue
$49.99
Price
$531K
Revenue
$23.99
Price
$509K
Revenue
