IRIS

IRIS Market Overview

According to in-store data from Grips Intelligence, IRIS maintained an average product price of $37.19 across five major retailers tracked during Q1 2026 (January 1 – March 31, 2026). Amazon dominated as the brand's primary sales channel, commanding a significant 76.8% share of total revenue, far outpacing its nearest competitor, Home Depot, which held just 15.6%. Lowe's, Ace Hardware, and Office Depot collectively accounted for the remaining 7.6% of revenue share, indicating a heavily consolidated distribution strategy. Despite its strong retail presence, IRIS experienced a notable 16.5% revenue decline over the tracked period, suggesting potential seasonal softening or shifting consumer demand heading into spring.