GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon and Best Buy from January to March 2026, GoTrax saw a significant revenue decline of 69.5% over the quarter, signaling a challenging period for the brand. Amazon dominated as GoTrax's primary retail channel, accounting for 94.0% of total revenue share, with Best Buy capturing the remaining 6.0%. Despite the revenue downturn, GoTrax's average product price rose 25.7% over the period, reaching $76.19 by quarter's end. The brand's overall average product price settled at $65.86, reflecting a wide range of price points across its product portfolio. These trends suggest GoTrax may be shifting toward higher-priced product lines even as overall sales volume contracts.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 70% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 26% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for GoTrax on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for GoTrax.
BY REVENUE
$38.00
Price
$2.11M
Revenue
$37.99
Price
$1.47M
Revenue
$38.00
Price
$771K
Revenue
$379.99
Price
$496K
Revenue
