GRIPS CUSTOMERS & RESEARCH PARTNERS
GoTrax generated an average product price of $113.70 across in-store channels tracked by Grips Intelligence from January 1 to September 30, 2026, spanning Amazon, lowes.com and Best Buy. Amazon dominates the brand's revenue mix at 77.6% share, with lowes.com contributing 14.4% and Best Buy accounting for the remaining 7.9%. Momentum has weakened over the July–September 2026 window, with revenue falling 38.5% across the period and declining a further 18.8% month-over-month in the most recent month. Pricing has softened in tandem, with the average selling price slipping 8.0% over the same stretch to $98.42, a 5.6% drop versus the prior month. The combination of concentrated channel exposure, contracting revenue and falling average prices suggests GoTrax is facing pressure at both the demand and margin level heading into the final quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 38% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for GoTrax on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for GoTrax.
BY REVENUE
GoTrax sells 92% online and 8% offline. Online runs through 2 channels; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 230K ratings on 3 channels, GoTrax averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 230K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$37.66
Price
$1.96M
Revenue
$243.18
Price
$947K
Revenue
$275.40
Price
$736K
Revenue
$630.73
Price
$334K
Revenue
$623.34
Price
$242K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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