GoTrax

GoTrax Market Overview

According to Grips Intelligence offline retail data, GoTrax posted robust momentum between January 1 and June 30, 2026, with overall revenue growing 49.5% and its average selling price climbing 37.5% to reach $124.78 in the most recent month tracked. Across the monitored in-store channels, Amazon dominated with a 77.8% revenue share, far ahead of lowes.com at 12.1% and Best Buy at 10.0%. The brand's average product price across the period settled at $94.42, while the latest month showed continued upward movement of 2.9% in revenue and 2.1% in pricing versus the prior month. Its assortment spans a wide price spectrum, from kids' kick scooters near $38 to premium folding electric bikes priced around $660. As a privately held brand under GoLabs, Inc., GoTrax's climbing revenue and rising price points signal strengthening positioning across its key retail partners.