GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon, Lowe's and Best Buy, GoTrax generated an average product price of $114.38. Amazon dominates the brand's channel mix at 76.3% of year-to-date revenue, with lowes.com contributing 14.4% and Best Buy accounting for the remaining 9.3%. Momentum has weakened over the summer, with revenue falling 20.1% month over month and 28.0% across the tracked trend window. Pricing has also softened, with the average price sliding 11.9% over the period to roughly $111.19 despite a marginal 0.5% monthly uptick. The spread between channels is notable, ranging from sub-$40 items on Amazon to listings near $10,000 at Lowe's, suggesting distinct assortment strategies by retailer.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for GoTrax on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for GoTrax.
BY REVENUE
GoTrax sells 91% online and 9% offline. Online runs through 2 channels; offline through 2. Online share has moved from 58% in Apr to 93% in Aug.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 186K ratings on 3 channels, GoTrax averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 186K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$37.61
Price
$1.67M
Revenue
$245.55
Price
$855K
Revenue
$277.60
Price
$659K
Revenue
$623.09
Price
$253K
Revenue
$37.99
Price
$221K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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