GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Best Buy, and Lowes.com from January to April 2026, GoTrax demonstrates a heavily concentrated retail footprint, with Amazon commanding a dominant 91.9% share of the brand's total revenue. The brand's average product price sits at $68.69, though its average price trend has shown a notable 25.5% increase over the tracked period, suggesting a shift toward higher-priced product sales. Despite this upward pricing momentum, GoTrax experienced a significant 37.2% decline in overall revenue during the same timeframe. Best Buy and Lowes.com account for just 6.6% and 1.5% of revenue share respectively, highlighting a substantial opportunity for GoTrax to diversify its retail distribution strategy beyond Amazon.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 35% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 25% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for GoTrax on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for GoTrax.
BY REVENUE
GoTrax sells 94% online and 6% offline. Online runs through 2 retailers; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 254K ratings on 3 retailers, GoTrax averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 254K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$38.00
Price
$2.54M
Revenue
$37.99
Price
$1.47M
Revenue
$38.00
Price
$771K
Revenue
$379.99
Price
$496K
Revenue
