GRIPS CUSTOMERS & RESEARCH PARTNERS
Niu, operated by Niu Technologies (NASDAQ: NIU), generated its tracked in-store sales across two channels, Amazon and Best Buy, between January 1 and September 30, 2026, according to Grips Intelligence data. Amazon accounted for the clear majority of revenue at 67.4%, while Best Buy contributed the remaining 32.5%, giving the brand a concentrated two-retailer footprint. Momentum softened over the third quarter, with revenue falling 25.6% across the July–September window and declining 32.0% in the most recent month alone. Pricing moved in the opposite direction, as the average selling price climbed 15.0% over the same period to reach $385.27, well above the year-to-date average of $349.79. The combination of rising prices and falling revenue suggests unit volumes contracted faster than the headline revenue figures imply.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Niu on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Niu.
BY REVENUE
Niu sells 68% online and 32% offline. Online runs through 1 channel; offline through 1.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 2.5K ratings on 2 channels, Niu averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 2.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
