GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Niu recorded an average product price of $407.30 across tracked retailers during Q1 2026 (January–March 2026). Amazon dominated Niu's revenue share at 66.0%, with Best Buy accounting for the remaining 34.0% during this period. Notably, the brand experienced a 25.6% revenue decline over the quarter, signaling potential challenges in maintaining sales momentum. Average pricing also trended downward, dropping 6.7% across the reporting period. These shifts in both revenue and pricing suggest Niu may be navigating increased competitive pressure or adjusting its market strategy heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Niu on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Niu.
