GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to July 31, 2026, Niu — operated by Beijing-based Niu Technologies (NASDAQ: NIU) — has posted notable momentum across its monitored retail footprint. Revenue climbed 78.2% over the tracked period, with the most recent month adding a further 9.1% gain versus the prior month. Amazon accounts for the clear majority of measured revenue at 73.7% share, while Best Buy contributes the remaining 26.1%. The average product price sits at $366.50, having risen 6.2% across the period despite a 2.3% month-over-month dip to $369.47 most recently. Together, these figures point to a brand scaling volume and pricing simultaneously, with concentration risk tied to a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 78% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Niu on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Niu.
BY REVENUE
Niu sells 75% online and 25% offline. Online runs through 1 channel; offline through 1.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 2.89K ratings on 2 channels, Niu averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 2.89K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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