GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Amazon and Best Buy, Niu posted an average product price of $416.71 during the period. Amazon dominated Niu's revenue distribution, capturing 63.2% of total revenue share compared to Best Buy's 36.8%. Notably, Niu experienced a significant revenue decline of 39.7% over the tracked period, signaling potential headwinds in consumer demand or seasonal softness. Despite the revenue downturn, average pricing remained relatively stable, dipping only 3.1% overall, suggesting the brand has maintained its pricing strategy rather than resorting to aggressive discounting. These trends point to a challenging start to 2026 for Niu, making its retailer mix and pricing resilience key areas to watch in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 40% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Niu on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Niu.
