Home/Insights/Brands/NiuProduct Intelligence - 2026 YTD USA

Niu

5K+

Products Sold, Jan to Jun 2026

150+

# Offline Stores

$370.25

Avg. Price

4.3

Avg. Rating

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Niu Market Overview

According to Grips Intelligence data covering January 1 to June 30, 2026 across Amazon and Best Buy, Niu (NASDAQ: NIU) saw its in-store revenue grow 144.7% over the period, underscoring strong momentum in its retail footprint. Amazon accounted for 71.7% of revenue share while Best Buy contributed the remaining 28.3%, highlighting a heavy but not exclusive reliance on a single channel. During the April 1 to June 30 timeseries window, revenue climbed 63.3% versus the prior month, signaling accelerating demand. The average product price rose to $378.12, an 8.7% month-over-month increase and a 22.6% gain across the full period, pointing to a favorable pricing environment. Together, these Grips Intelligence datapoints suggest Niu is expanding both volume and value across its tracked channels.

Revenue Share by Channel
Data covers Amazon, Best Buy

Niu's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 145% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Niu's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 23% from Apr to Jun.

Average price

Absolute values in $

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Niu's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Niu on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Niu's channels

REVENUE SHARE

Revenue distribution across tracked channels for Niu.

Channels by revenue share

Distribution in %

Niu's online vs offline revenue split

BY REVENUE

Niu sells 72% online and 28% offline. Online runs through 1 channel; offline through 1. Online share has moved from 55% in Feb to 70% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

72%

28%

Offline

Online share trend

Feb – Jun

Online channels

72%

Amazon.com

Offline channels

28%

Best Buy stores

Niu's customer ratings

BY REVIEW COUNT

Across 2.99K ratings on 2 channels, Niu averages 4.3. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 2.99K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Niu

BY REVENUE

Best Buy
Best Buy
#1Premium Wireless Headphones XR500

$149.99

Price

Revenue

#2Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#3Advanced Portable Speaker System

$89.99

Price

Revenue

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