GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon and Best Buy, Niu demonstrated strong momentum with revenue growing 14.5% over the tracked period. Amazon dominated as the primary sales channel, capturing 73.9% of Niu's revenue share, while Best Buy accounted for the remaining 26.1%. The brand's average product price settled at $378.24, though pricing trended downward with a 26.3% decrease over the period, suggesting aggressive discounting or a shift toward more affordable SKUs. Despite the lower price points, Niu's continued revenue growth indicates that increased volume has more than offset the pricing declines. These trends position Niu as a brand leveraging competitive pricing strategies to expand its retail footprint across major U.S. retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 15% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 26% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Niu on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Niu.
