GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy between January 1 and August 31, 2026, Niu — operated by Beijing-based Niu Technologies (NASDAQ: NIU) — has held an average product price of $372.28. Amazon accounts for the clear majority of year-to-date revenue at 68.2%, while Best Buy contributes the remaining 31.7%, leaving the brand heavily concentrated in a single channel. Revenue has climbed 18.1% over the June–August tracking window, including an 8.3% month-over-month gain in the most recent period. Average selling price moved in the same direction, rising 7.8% overall and reaching $407.79 after a 10.4% monthly jump. That combination of rising prices alongside rising revenue suggests demand has absorbed the shift upmarket rather than resisted it.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Niu on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Niu.
BY REVENUE
Niu sells 69% online and 31% offline. Online runs through 1 channel; offline through 1.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 2.73K ratings on 2 channels, Niu averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 2.73K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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