Lectric eBikes

Lectric eBikes Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Lectric eBikes drawing 100% of its tracked offline revenue from a single retail channel, Best Buy. The brand, a privately held Phoenix, Arizona company backed by private equity firm Bertram Capital Management, commands an average product price of $1,614.63, positioning it in the premium tier of the category. Pricing momentum has been firm, with the average selling price rising 4.2% across the tracked window and climbing another 4.3% month over month to $1,682.41 in the most recent period. Revenue, however, moved in the opposite direction, falling 42.5% versus the prior month and 54.6% overall across the May through July timeseries. That divergence between rising prices and contracting sales suggests unit volume, rather than price realization, is the pressure point in Lectric eBikes' brick-and-mortar distribution.