Glorious

Glorious Market Overview

Grips Intelligence in-store data tracked across Best Buy and Amazon from January 1 to August 31, 2026 shows Glorious — a privately held brand majority-backed by private equity firm Francisco Partners since October 2022 — holding a fairly balanced retail footprint, with Best Buy accounting for 53.0% of year-to-date revenue and Amazon the remaining 47.0%. The brand's average product price sat at $54.22 across the period, pointing to a mid-tier positioning rather than a premium one. Revenue rose 14.7% over the measured window, including a 7.8% month-over-month gain in the most recent period. Average selling price climbed 21.4% month over month to $55.93, even as the longer-run price trend moved just 0.8%, suggesting a short-term shift in product mix rather than broad repricing. Together, the near-even channel split and accelerating revenue point to a brand with room to deepen penetration at either retailer.