GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, HyperX is owned by HP Inc. (NYSE: HPQ), which acquired the brand from Kingston Technology in June 2021 for $425 million. Across the January 1 to June 30, 2026 period tracking Amazon, Best Buy, and Newegg, the brand carried an average product price of $75.18, though overall revenue declined 10.0% during the timeframe. Amazon dominated distribution with an 86.4% revenue share, dwarfing Best Buy at 9.3% and Newegg at 3.7%. The average selling price slipped 2.6% over the period, landing at $73.98 in the latest month. These figures underscore both HyperX's heavy reliance on a single channel and a softening pricing and revenue trajectory heading into the second half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for HyperX on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for HyperX.
BY REVENUE
HyperX sells 90% online and 10% offline. Online runs through 2 channels; offline through 2. Online share has moved from 21% in Feb to 91% in Jun.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.87M ratings on 3 channels, HyperX averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.87M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$60.55
Price
$1.62M
Revenue
$164.05
Price
$1.47M
Revenue
$67.91
Price
$1.25M
Revenue
$124.38
Price
$711K
Revenue
$67.98
Price
$493K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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