GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Redragon demonstrates an extremely concentrated retail footprint, with Amazon accounting for 99.4% of its total revenue share. The brand maintains an accessible average product price of $37.24, positioning it competitively within the budget-friendly segment of its category. Notably, Redragon's average price has trended upward by 3.6% over the tracked period, suggesting a gradual shift toward higher-priced offerings or reduced discounting. However, the brand has experienced a 3.0% decline in overall revenue during the same window, indicating potential headwinds in consumer demand despite pricing gains. This heavy reliance on a single retailer, combined with softening revenue, highlights both a vulnerability and an opportunity for Redragon to diversify its distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Redragon on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Redragon.
BY REVIEW COUNT
Across 3.02M ratings on 1 retailer, Redragon averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.02M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.07
Price
$729K
Revenue
$31.79
Price
$460K
Revenue
$42.08
Price
$434K
Revenue
$33.10
Price
$399K
Revenue
