GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Redragon demonstrates a highly concentrated retail strategy with Amazon commanding 99.4% of the brand's total revenue share. The brand maintains an accessible average product price of $37.13, positioning it competitively within its market segment. Notably, Redragon's average price has trended upward by 4.3% over the tracked period, suggesting a gradual shift toward premium positioning or changing product mix. However, overall revenue experienced a modest decline of 1.5% during the same timeframe, indicating potential headwinds despite pricing gains. These dynamics highlight an evolving brand landscape worth monitoring as Redragon navigates its near-exclusive dependence on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Redragon on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Redragon.
BY REVIEW COUNT
Across 2.43M ratings on 1 retailer, Redragon averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 2.43M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$18.09
Price
$609K
Revenue
$33.10
Price
$399K
Revenue
$42.53
Price
$362K
Revenue
$31.46
Price
$350K
Revenue
