GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Razer generated the majority of its revenue through Amazon, which accounted for 73.1% of total revenue share between January and May 2026, with Best Buy capturing the remaining 26.5%. The brand's average product price during this period stood at $85.44, reflecting a diverse portfolio ranging from budget-friendly options like the BlackShark V2 X at around $39 to premium offerings such as the Wolverine V3 Pro controller at over $181. Razer demonstrated steady momentum with overall revenue growing 4.3% over the March to May 2026 period tracked. Interestingly, this revenue growth occurred alongside a 1.9% decrease in average price, suggesting that increased unit volume rather than pricing power has been the primary growth driver. These trends indicate Razer is successfully expanding its market reach by balancing accessibility with its premium gaming brand positioning across key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Razer on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Razer.
BY REVENUE
Razer sells 73% online and 27% offline. Online runs through 1 retailer; offline through 1.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 1.97M ratings on 2 retailers, Razer averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.97M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$232.18
Price
$599K
Revenue
$38.25
Price
$369K
Revenue
$123.28
Price
$271K
Revenue
$173.42
Price
$194K
Revenue
$92.44
Price
$178K
Revenue
