GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to July 31, 2026, Razer's revenue grew 15.7% over the period, including an 11.0% month-over-month gain in the most recent month measured. Amazon accounted for 73.5% of year-to-date revenue, while Best Buy contributed 26.2%, pointing to a heavily concentrated retail footprint. The brand's average product price sat at $87.44, though pricing softened 3.4% across the tracked window to $84.39 in the latest month. That decline in average price alongside accelerating revenue suggests volume-driven growth rather than premium mix expansion. Best-selling items skewed toward the BlackShark V2 X at roughly $38 and the BlackShark V3 Pro near $235, highlighting a wide price spread between entry and flagship tiers at both retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Razer on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Razer.
BY REVENUE
Razer sells 73% online and 27% offline. Online runs through 1 channel; offline through 1. Online share has moved from 1% in Mar to 78% in Jul.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 1.43M ratings on 2 channels, Razer averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.43M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$237.89
Price
$509K
Revenue
$38.07
Price
$390K
Revenue
$38.37
Price
$304K
Revenue
$77.06
Price
$202K
Revenue
$96.12
Price
$118K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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