GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Razer generated the majority of its revenue through Amazon, which accounted for 63.6% of total revenue share between January and March 2026, followed by Best Buy at 35.6%. During this period, Razer's average product price stood at $75.83, reflecting a 13.3% increase in average price over the quarter. However, the brand experienced a notable revenue decline of 38.4% across the tracked period, suggesting potential challenges in maintaining sales momentum despite higher price points. Razer's top-selling products on Amazon ranged from budget-friendly headsets priced under $40 to premium laptops exceeding $2,300, indicating a broad pricing strategy across its portfolio. Meanwhile, Best Buy's top Razer products skewed toward mid-to-premium price points, with items like the BlackShark V3 Pro headset at $230.90 and the Viper V3 Pro mouse at $123.28 leading the retailer's lineup.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 38% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Razer on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Razer.
BY REVENUE
$230.90
Price
$387K
Revenue
$123.28
Price
$271K
Revenue
$39.48
Price
$223K
Revenue
$92.44
Price
$178K
Revenue
