GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering 1 January to 30 September 2026 across Amazon and Best Buy, Razer carries an average product price of $81.07. Amazon dominates the brand's measured revenue mix at 77.6%, with Best Buy accounting for the remaining 22.2%. Over the July–September 2026 tracking window, revenue climbed 15.2%, including a 12.7% month-over-month gain in the most recent period. Pricing firmed alongside that growth, with the average selling price rising 8.3% month-over-month to $83.17 and finishing 2.7% higher across the quarter. The combination of rising volumes and rising prices suggests demand strength rather than discount-driven momentum, though the heavy Amazon concentration leaves the brand exposed to a single channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Razer on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Razer.
BY REVENUE
Razer sells 76% online and 24% offline. Online runs through 1 channel; offline through 1.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 1.26M ratings on 2 channels, Razer averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.26M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$248.37
Price
$571K
Revenue
$39.42
Price
$407K
Revenue
$78.75
Price
$373K
Revenue
$99.00
Price
$251K
Revenue
$38.90
Price
$230K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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