GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon and Best Buy, Razer commands an average product price of $85.69. Channel distribution is heavily concentrated, with Amazon accounting for 74.8% of year-to-date revenue and Best Buy contributing the remaining 24.9%. Over the June to August 2026 timeseries window, Razer's revenue grew 11.7%, though the most recent month showed a slight 0.4% dip against the prior month. Pricing moved in the opposite direction, with the average selling price falling 4.5% across the period to $81.28, including a 4.2% month-over-month decline. The combination of rising revenue and softening prices suggests volume-led growth, with mid-tier items such as the BlackShark V2 X at roughly $38 to $40 anchoring demand alongside premium wireless peripherals priced above $200.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Razer on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Razer.
BY REVENUE
Razer sells 78% online and 22% offline. Online runs through 1 channel; offline through 1.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 1.96M ratings on 2 channels, Razer averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.96M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$241.74
Price
$549K
Revenue
$38.48
Price
$421K
Revenue
$76.56
Price
$316K
Revenue
$38.37
Price
$304K
Revenue
$98.61
Price
$199K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
