ODL

ODL Market Overview

According to in-store data from Grips Intelligence, ODL generated the majority of its revenue through homedepot.com, which accounted for 80.3% of total revenue share between January and March 2026, followed by lowes.com at 13.0% and Amazon at 6.6%. The brand's average product price during this period stood at $244.07, reflecting a notable 8.5% overall decrease in average pricing. ODL experienced a significant revenue decline of 30.5% over the tracked quarter, signaling potential headwinds in consumer demand or shifting market dynamics. Home Depot remains the dominant retail channel for ODL, underscoring the brand's heavy reliance on a single retailer for the vast majority of its sales volume. These insights, sourced from Grips Intelligence, highlight both ODL's strong retail positioning and the pricing and revenue challenges it faced in Q1 2026.