GRIPS CUSTOMERS & RESEARCH PARTNERS
ODL, a privately held, family-owned company based in Zeeland, Michigan, posted 8.9% revenue growth across the tracked period, according to in-store data from Grips Intelligence covering January 1 through July 31, 2026. Home Depot dominates the brand's channel mix at 74.7% of year-to-date revenue, followed by Lowe's at 19.4% and Amazon at just 5.7%. Average product price sits at $244.32, having climbed 5.4% over the measured window to reach $250.67 in the most recent month. That pricing momentum has not fully offset volatility in demand, as revenue fell 12.0% month over month in the latest period tracked between May and July 2026. The concentration of nearly three-quarters of sales in a single retail channel remains the defining structural feature of ODL's market position.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for ODL on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for ODL.
BY REVENUE
ODL sells 88% online and 12% offline. Online runs through 3 channels; offline through 2.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 146K ratings on 3 channels, ODL averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 146K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$484.47
Price
$445K
Revenue
$564.20
Price
$301K
Revenue
$342.51
Price
$176K
Revenue
$169.09
Price
$109K
Revenue
$436.51
Price
$100K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
