ODL

ODL Market Overview

According to in-store data from Grips Intelligence, ODL generated the majority of its revenue through homedepot.com, which accounted for 77.7% of total revenue share between January and April 2026, followed by lowes.com at 15.5% and Amazon at 6.8%. The brand's average product price stood at $244.35 across all three tracked retailers during this period. ODL demonstrated strong momentum with revenue growing 17.5% over the observed timeframe, including a notable 56.5% month-over-month surge in the most recent period. Price trends remained relatively stable, with average pricing increasing just 0.6% overall, suggesting that revenue growth was primarily driven by volume rather than price increases. ODL's heavy concentration at Home Depot highlights the brand's strong positioning within the home improvement retail channel.