GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's and Amazon from January 1 to August 31, 2026, ODL's performance reflects a concentrated retail footprint with modest pricing gains but softening demand. Home Depot dominates the brand's mix at 75.3% of year-to-date revenue, with Lowe's contributing 19.4% and Amazon just 5.2%, leaving ODL heavily dependent on a single retail partner. Revenue has declined 17.4% over the tracked timeseries period of June through August 2026, including a 6.2% month-over-month drop in the most recent month. Average selling price moved in the opposite direction, rising 1.6% over the same stretch to $252.23, above the year-to-date average of $247.48. The combination of rising prices and falling revenue suggests unit volumes are contracting faster than headline sales figures imply.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ODL on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for ODL.
BY REVENUE
ODL sells 88% online and 12% offline. Online runs through 3 channels; offline through 2.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 141K ratings on 3 channels, ODL averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 141K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$484.04
Price
$485K
Revenue
$562.56
Price
$359K
Revenue
$343.77
Price
$185K
Revenue
$170.03
Price
$165K
Revenue
$436.91
Price
$147K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
