GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Home Depot, Lowe's and Amazon, ODL — a privately held, family-owned business based in Zeeland, Michigan — generated the vast majority of its revenue through homedepot.com, which accounted for 76.3% of the year-to-date total. Lowe's followed at 19.0%, while Amazon contributed a comparatively modest 4.6% share. Momentum built over the July-to-September window, with revenue up 17.7% month over month and 10.7% across the quarter overall. Pricing moved in the same direction, as the average selling price climbed 4.1% month over month to $262.68, roughly 4.8% above where the quarter began and ahead of the $250.92 year-to-date average. Together, these figures point to a brand gaining ground on its dominant retail channel while successfully trading up on price.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for ODL on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for ODL.
BY REVENUE
ODL sells 89% online and 11% offline. Online runs through 3 channels; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 147K ratings on 3 channels, ODL averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 147K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$489.39
Price
$521K
Revenue
$591.21
Price
$379K
Revenue
$188.93
Price
$278K
Revenue
$343.24
Price
$230K
Revenue
$433.43
Price
$173K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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