GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Ace Hardware, Lowe's, Amazon and Newegg from January 1 to September 30, 2026, General — a brand under Continental AG (XETRA: CON) — carries an average product price of $30.73. Retail distribution is heavily concentrated, with homedepot.com accounting for 39.2% of revenue share and acehardware.com close behind at 35.5%, together representing nearly three-quarters of tracked sales. Lowe's contributes a further 17.6%, leaving Amazon (6.3%) and Newegg (1.5%) as marginal contributors. Momentum has softened notably in the most recent quarter, with revenue down 36.3% month-over-month and 30.3% across the tracked period. Pricing has followed a similar trajectory, with the average price falling 21.4% month-over-month to $29.43 and declining 22.1% overall, suggesting a mix shift toward lower-priced items.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for General on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for General.
BY REVENUE
General sells 65% online and 35% offline. Online runs through 4 channels; offline through 1. Online share has moved from 48% in May to 61% in Sep.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 4.09K ratings on 5 channels, General averages 4.4★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.4
/ 5
From 4.09K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$41.99
Price
$47K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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