GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Ace Hardware, Home Depot, Amazon, Lowe's, and Newegg from January 1 to June 30, 2026, General—a brand owned by Worthington Industries, Inc. (NYSE: WOR)—generated the majority of its revenue through acehardware.com, which held a commanding 47.0% share, followed by homedepot.com at 24.0% and Amazon at 15.2%. Over the January–June period, revenue rose 34.0%, with the most recent tracked month climbing 43.5% versus the prior month. The average product price also strengthened, increasing 31.1% overall and reaching $30.45 in the latest month, a 38.8% month-over-month jump. With an average product price of $23.40 across the full period, these figures point to both accelerating demand and rising price realization for General according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 34% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 31% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for General on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for General.
BY REVENUE
General sells 55% online and 45% offline. Online runs through 4 channels; offline through 1.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 24K ratings on 5 channels, General averages 4.4★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.4
/ 5
From 24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$41.99
Price
$32K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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