GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across five major retailers — Ace Hardware, Amazon, Home Depot, Lowe's, and Newegg — from January to May 2026, General maintains a strong retail presence with an average product price of $21.86. Ace Hardware dominates as General's leading retail channel, commanding a significant 50.1% revenue share, followed by Amazon at 20.4% and Home Depot at 16.1%. The brand has demonstrated solid momentum, with overall revenue growing 4.4% during the tracked period. Notably, General's average price increased 12.7% over the same timeframe, suggesting a strategic shift toward higher-value product offerings. Lowe's rounds out the key retail partners with a 12.0% share, while Newegg captures a niche 1.4% of the brand's revenue distribution.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for General on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for General.
BY REVENUE
General sells 49% online and 51% offline. Online runs through 4 channels; offline through 1.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 30K ratings on 5 channels, General averages 4.4★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.4
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$41.99
Price
$38K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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