General

General Market Overview

Grips Intelligence in-store data tracked across Ace Hardware, Home Depot, Lowe's, Amazon and Newegg from January 1 to August 31, 2026 shows General — a brand under Germany's Continental AG (XETRA: CON) — generating a tightly split channel mix, with acehardware.com at 35.7% of year-to-date revenue and homedepot.com close behind at 35.2%. Lowe's contributes a further 16.4%, while Amazon accounts for 11.5% and Newegg trails at just 1.3%, underscoring how concentrated demand is in the home-improvement retail channel. Momentum has been positive, with revenue up 24.8% over the tracked trend period and a 9.1% month-over-month gain in the most recent month. Pricing has firmed considerably, as the average selling price climbed 20.5% to $36.55, well above the $28.76 year-to-date average. Together, the data points to a brand gaining both volume and price realization, with growth increasingly driven by its two dominant hardware-retail partners.