General

General Market Overview

According to Grips Intelligence in-store data tracked across five major retailers from January to April 2026, General maintained a strong retail presence with an average product price of $21.78. Ace Hardware dominated as General's leading retail partner, commanding a significant 58.3% share of total revenue, far outpacing Home Depot at 17.4% and Lowe's at 12.5%. Amazon accounted for 10.4% of General's revenue share, while Newegg trailed at just 1.4%, indicating the brand's heavy reliance on traditional home improvement retailers over pure e-commerce channels. Notably, General experienced a 15.4% revenue growth over the tracked period, signaling healthy demand momentum. The brand's average price saw a slight overall decline of 3.1%, suggesting competitive pricing adjustments or a shift in product mix toward more affordable offerings.