GRIPS CUSTOMERS & RESEARCH PARTNERS
STIHL, a privately held brand under STIHL Holding AG & Co. KG, posted an average product price of $87.57 across in-store data tracked by Grips Intelligence from January 1 to August 31, 2026 spanning Ace Hardware and Amazon. Channel concentration is striking, with acehardware.com accounting for 98.8% of year-to-date revenue and Amazon contributing just 1.2%. Momentum softened over the summer window, as revenue declined 5.4% overall despite a 2.2% month-over-month uptick in the most recent period. Pricing followed a similar path, with the average price easing 3.7% to $82.36 even after a marginal 0.1% monthly increase. That combination of heavy single-retailer dependence and gradual price erosion is the key dynamic for anyone benchmarking STIHL's offline performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for STIHL on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for STIHL.
BY REVIEW COUNT
Across 255K ratings on 2 channels, STIHL averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 255K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
