GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, STIHL's performance between January 1 and September 30, 2026 was tracked across two retail channels, acehardware.com and Amazon. The brand's revenue is overwhelmingly concentrated at Ace Hardware, which accounted for 98.8% of year-to-date sales, leaving Amazon with just 1.2%. Momentum softened over the period, with overall revenue down 14.1% and the most recent month falling 16.1% versus the prior month. Pricing, by contrast, held firm, with an average product price of $85.59 year-to-date and a most recent monthly average of $82.75, up 0.5% month over month and 0.6% across the tracked window. The combination of rising average prices and declining revenue suggests volume, rather than discounting pressure, is the key variable to watch heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for STIHL on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for STIHL.
BY REVIEW COUNT
Across 232K ratings on 2 channels, STIHL averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 232K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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