GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware and Amazon, STIHL demonstrates an overwhelmingly concentrated retail strategy, with Ace Hardware commanding 98.9% of the brand's revenue share. The brand's average product price sits at $95.42, though pricing has seen a notable 7.9% decline over the tracked period. Revenue has also faced headwinds, dropping 7.2% overall since the beginning of the timeseries period from March to May 2026. Amazon accounts for just 1.1% of STIHL's revenue share, highlighting the brand's heavy reliance on its traditional hardware retail partnership. These trends suggest STIHL may be navigating a period of pricing pressure and softening demand heading into the key summer season.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for STIHL on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for STIHL.
BY REVIEW COUNT
Across 280K ratings on 2 retailers, STIHL averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 280K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
