GRIPS CUSTOMERS & RESEARCH PARTNERS
NEBO, a brand of privately held Alliance Consumer Group, generated in-store sales tracked by Grips Intelligence across acehardware.com, Amazon and homedepot.com from January 1 to September 30, 2026. Ace Hardware dominates the brand's distribution with 68.6% of year-to-date revenue, followed by Amazon at 29.3% and Home Depot at a marginal 1.8%. Revenue climbed 12.7% over the July–September tracking window, including a 6.4% month-over-month gain in the most recent period. That growth came alongside softening pricing, with the average selling price falling 8.2% to $33.98 against a year-to-date average of $36.11. The combination of rising revenue and declining average price points to volume-led momentum rather than premiumization.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for NEBO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for NEBO.
BY REVENUE
NEBO sells 33% online and 67% offline. Online runs through 2 channels; offline through 1.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 189K ratings on 3 channels, NEBO averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 189K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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