GRIPS CUSTOMERS & RESEARCH PARTNERS
NEBO, a brand owned by the privately held Alliance Consumer Group, generated an average product price of $37.53 across the January 1 to July 31, 2026 period, according to in-store data from Grips Intelligence tracking Ace Hardware, Amazon and Home Depot. Ace Hardware dominates the brand's distribution footprint with 71.0% of year-to-date revenue share, while Amazon accounts for 26.9% and Home Depot trails at just 2.0%. Revenue edged up 0.4% month-over-month in the most recent period, though it remains down 2.3% overall across the May through July timeseries window. Average selling price moved in the opposite direction, climbing 2.0% month-over-month to $37.45 and rising 3.1% over the same three-month stretch. That combination of firming prices against softer revenue suggests NEBO is leaning on premium positioning rather than volume growth in its offline channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for NEBO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for NEBO.
BY REVENUE
NEBO sells 32% online and 68% offline. Online runs through 2 channels; offline through 1.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 201K ratings on 3 channels, NEBO averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 201K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$84.99
Price
$107K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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