GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Home Depot, Lowe's and Menards, G-Floor maintained an average product price of $206.72. Home Depot accounted for the majority of year-to-date revenue at 55.3%, followed by Lowe's at 37.6%, while Menards contributed a comparatively modest 7.2%. Over the July–September tracking window, revenue climbed 10.2%, including an 8.2% month-over-month gain in the most recent period. Pricing remained broadly stable across the same stretch, edging up 0.6% overall despite a 0.1% dip in the final month to $206.30. Assortment breadth underpins that average, with tracked best sellers ranging from roughly $108 for smaller 5 ft. x 10 ft. rolls to nearly $590 for 10 ft. x 24 ft. formats at Lowe's.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for G-Floor on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for G-Floor.
BY REVENUE
G-Floor sells 92% online and 8% offline. Online runs through 2 channels; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 24K ratings on 3 channels, G-Floor averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$334.03
Price
$185K
Revenue
$582.93
Price
$166K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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