GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot, Lowe's and Menards from January 1 to August 31, 2026 shows G-Floor maintaining a concentrated retail footprint, with Home Depot accounting for 55.4% of year-to-date revenue. Lowe's contributes a substantial 37.0%, while Menards trails at just 7.7%, leaving the brand heavily dependent on two accounts. The average selling price sits at $207.17, a premium positioning that has softened 1.6% over the tracked period to $206.46 in the most recent month. Revenue has declined 3.8% across the measurement window, though the latest month showed a modest 1.9% month-over-month recovery alongside a 0.7% uptick in average price. Taken together, the Grips Intelligence figures point to a brand stabilizing after a period of contraction, with any meaningful growth likely hinging on expanding share beyond its dominant Home Depot channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for G-Floor on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for G-Floor.
BY REVENUE
G-Floor sells 92% online and 8% offline. Online runs through 2 channels; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 23K ratings on 3 channels, G-Floor averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$333.86
Price
$209K
Revenue
$582.16
Price
$147K
Revenue
$673.67
Price
$30K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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