GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1, 2026 through July 31, 2026 across Home Depot, Lowe's, and Menards, G-Floor's brick-and-mortar performance skews heavily toward a single retail partner. Home Depot accounts for 56.4% of year-to-date revenue, with Lowe's contributing 35.8% and Menards trailing at 7.7%. The brand's average product price sits at $207.57, though pricing has softened, declining 4.4% overall and slipping another 2.2% in the most recent month to $205.07. Revenue has followed a similar path, falling 8.7% across the tracked period and 5.6% month over month. Together, these figures point to a concentrated retail footprint where modest price erosion is accompanying, rather than offsetting, softer sell-through.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for G-Floor on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for G-Floor.
BY REVENUE
G-Floor sells 92% online and 8% offline. Online runs through 2 channels; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 23K ratings on 3 channels, G-Floor averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$338.38
Price
$211K
Revenue
$579.57
Price
$107K
Revenue
$673.67
Price
$88K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis