Bruce

Bruce Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 across Home Depot and Lowe's shows Bruce, a brand in the portfolio of privately held AHF Products, generating the majority of its revenue through homedepot.com at a 63.7% share, with lowes.com accounting for the remaining 35.4%. The brand's average product price sits at $88.04, positioning it in the mid-tier of its competitive set. Revenue has grown 3.4% over the June to August timeseries window, though the most recent month registered a 4.2% month-over-month decline. Average pricing has held relatively steady, rising 0.7% across the same period despite a 1.6% dip to $89.84 in the latest month. The concentration of nearly two-thirds of revenue in a single retail channel suggests both a strong anchor relationship and a potential dependency worth monitoring.