GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to April 2026 across Home Depot, Lowe's, and Amazon, Bruce demonstrated strong momentum with revenue growing 69.3% over the observed period. Home Depot dominates as Bruce's primary retail channel, commanding a 75.2% revenue share, followed by Lowe's at 22.6% and Amazon capturing just 2.0%. The brand's average product price sits at $76.72, though pricing trended upward with a 16.0% increase over the tracked period. Bruce's month-over-month revenue growth of 38.3% signals accelerating demand and a strengthening market position. The heavy concentration of sales through home improvement retailers underscores Bruce's established brick-and-mortar distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 69% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 16% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Bruce on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Bruce.
BY REVENUE
Bruce sells 79% online and 21% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 84% in Dec to 66% in Apr.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 743K ratings on 3 retailers, Bruce averages 3.9★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
3.9
/ 5
From 743K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$143.24
Price
$241K
Revenue
$109.78
Price
$174K
Revenue
$140.20
Price
$133K
Revenue
$107.58
Price
$116K
Revenue
