Bruce

Bruce Market Overview

According to Grips Intelligence data tracking homedepot.com, lowes.com, and Amazon from January to February 2026, Bruce maintains a strong retail presence with Home Depot commanding an overwhelming 85.5% of the brand's revenue share, followed by Lowe's at 11.7% and Amazon at just 2.5%. The brand's average product price sits at $72.36, though pricing saw a slight 1.1% decline over the tracked period. On a positive note, Bruce experienced solid revenue momentum with 5.1% overall growth during the period, including a 3.8% month-over-month increase. This growth despite softening prices suggests increasing unit volume demand, positioning Bruce as a brand gaining traction in the online home improvement retail space. Analysts and retailers looking to benchmark competitive performance in this category should note Bruce's heavy reliance on Home Depot as its dominant digital sales channel.