GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Bruce generated the majority of its revenue through homedepot.com, which accounted for 83.3% of total revenue share between January and March 2026, followed by lowes.com at 14.0% and Amazon at just 2.4%. During this period, the brand's average product price stood at $74.27, with prices trending upward by 6.8% over the quarter. Bruce also demonstrated strong sales momentum, with overall revenue growing 26.1% across the tracked retailers. The brand's heavy concentration at Home Depot suggests a deep retail partnership, making it a dominant channel for Bruce's market presence. This data, covering homedepot.com, lowes.com, and Amazon, highlights Bruce's competitive positioning in the home improvement retail landscape heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 26% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Bruce on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Bruce.
BY REVENUE
$143.24
Price
$241K
Revenue
$109.78
Price
$174K
Revenue
$91.01
Price
$107K
Revenue
$140.20
Price
$88K
Revenue
