GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Menards, Lowes, and Ace Hardware, Armor All demonstrates strong market momentum with revenue growing 19.5% over the tracked period. Amazon dominates as the brand's primary sales channel, commanding a significant 73.2% share of total revenue across all monitored retailers. The brand's average product price sits at $13.95, with pricing trending upward by 8.4% during the observed period, signaling either strategic price increases or a shift toward higher-value product mix. Month-over-month revenue continued its positive trajectory with a 3.8% gain in the most recent month, reinforcing consistent demand. Menards.com and Lowes.com round out the top three retail channels with 11.5% and 7.5% revenue share respectively, highlighting a diversified but Amazon-heavy distribution footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Armor All on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Armor All.
BY REVENUE
Armor All sells 69% online and 31% offline. Online runs through 2 channels; offline through 3.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 1.77M ratings on 5 channels, Armor All averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.77M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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