GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, menards.com, lowes.com, acehardware.com and homedepot.com from January 1 to August 31, 2026, Armor All — a brand under Energizer Holdings (NYSE: ENR) — shows a heavily concentrated retail footprint. Amazon alone accounts for 68.4% of year-to-date revenue, more than five times the next-largest channel, menards.com at 12.6%. Lowe's (9.5%) and Ace Hardware (8.5%) round out the meaningful share, while homedepot.com contributes just 1.1%, pointing to a clear gap in distribution weight. The average selling price sits at $13.26, having eased 2.3% over the tracked period to $13.53 in the most recent month, a 2.2% month-over-month decline. Revenue followed a similar softening pattern, down 3.6% month-over-month and 2.1% across the period, suggesting price erosion is not translating into volume gains.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Armor All on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Armor All.
BY REVENUE
Armor All sells 72% online and 28% offline. Online runs through 3 channels; offline through 3.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 2.07M ratings on 5 channels, Armor All averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.07M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
