Armor All

Armor All Market Overview

According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, menards.com, lowes.com, acehardware.com and homedepot.com, Armor All — a brand owned by Energizer Holdings (NYSE: ENR) — shows a heavily concentrated channel mix. Amazon alone accounts for 67.2% of year-to-date revenue, with menards.com (12.8%), lowes.com (9.9%) and acehardware.com (8.8%) splitting most of the remainder and homedepot.com trailing at just 1.2%. Revenue has softened over the tracked period, falling 11.0% overall and declining a further 6.3% month over month in the most recent period. Pricing has moved in the opposite direction, with the average selling price at $13.15 year to date and rising 2.2% overall to a recent monthly high of $13.85, a 6.1% month-over-month increase. The combination of rising prices and falling revenue suggests volume pressure rather than a pricing problem, making channel diversification beyond Amazon the key watchpoint heading into the next quarter.