GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Armor All maintained an average product price of $14.57 across four major retailers—Amazon, Menards, Lowes, and Ace Hardware—during Q1 2026 (January 1 to March 31, 2026). Amazon dominated Armor All's retail distribution, capturing a commanding 75.2% revenue share, far outpacing Menards at 9.7%, Lowes at 7.2%, and Ace Hardware at 7.0%. Notably, Armor All's average price decreased 24.0% over the tracked period, signaling aggressive discounting or a shift toward lower-priced product offerings. Among top-selling items, higher-ticket products like the Armor All 2.5 Gallon Wet/Dry Shop Vac ($66.15) and the Premier Car Care Kit ($41.62) stood out on Amazon, while brick-and-mortar-focused retailers like Ace Hardware and Menards leaned toward lower-priced staples under $11. This pricing and distribution landscape suggests Armor All is leveraging Amazon as its primary revenue driver while maintaining a complementary presence across home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 22% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 24% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Armor All on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Armor All.
BY REVENUE
