GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Menards, Lowes, and Ace Hardware, Armor All maintains a strong retail presence with Amazon commanding a dominant 73.4% share of the brand's total revenue. The brand's average product price sits at $14.04, though pricing varies significantly across retailers, with top-selling items on Amazon reaching as high as $66.05 compared to entry-level products at Menards priced under $4.00. Armor All experienced notable revenue growth of 36.8% over the tracked period, signaling increasing consumer demand. Menards holds the second-largest revenue share at 11.5%, followed closely by Lowes at 7.2% and Ace Hardware at 6.9%, indicating a competitive but Amazon-heavy distribution mix. This concentration of revenue on a single marketplace highlights both an opportunity and a risk for the brand's broader retail strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 37% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Armor All on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Armor All.
BY REVENUE
Armor All sells 75% online and 25% offline. Online runs through 2 retailers; offline through 3.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 1.68M ratings on 4 retailers, Armor All averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 1.68M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
