GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, Menards, Lowe's, Ace Hardware and Home Depot shows Armor All generating an average product price of $13.17. Amazon dominates the brand's channel mix at 68.8% of year-to-date revenue, followed by menards.com at 12.8%, lowes.com at 9.1% and acehardware.com at 8.3%, while homedepot.com trails at just 1.1%. Revenue ticked up 2.1% month-over-month in the most recent period tracked, though the brand is still down 6.0% overall across the May–July window. Average selling price has moved in the opposite direction, rising 1.6% over the same stretch to $13.77, suggesting pricing gains are not yet offsetting volume softness. Assortment skews heavily by retailer, with sub-$10 protectant sprays and wipes anchoring Menards and Ace Hardware while higher-ticket items such as wet/dry shop vacs on Amazon and garage flooring rolls above $135 at Home Depot lift the top end of the range.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Armor All on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Armor All.
BY REVENUE
Armor All sells 72% online and 28% offline. Online runs through 3 channels; offline through 3.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 2.11M ratings on 5 channels, Armor All averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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