GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers — Amazon, Menards, Lowe's, Ace Hardware, and Home Depot — from January to February 2026, Armor All maintains a strong digital retail presence with a commanding 77.4% revenue share concentrated on Amazon. The brand's average product price sits at $15.58, though pricing varies significantly across retailers, with Home Depot listings averaging well above this due to higher-ticket items like garage floor mats and jump starters. Menards holds the second-largest revenue share at 9.4%, while Lowe's and Ace Hardware are tied at 6.1% each, and Home Depot trails notably at just 1.0%. The data reveals a notable revenue decline of 35.5% over the tracked period, paired with a 16.8% decrease in average price, suggesting potential seasonal softness or increased promotional activity heading into early 2026. Armor All's heavy reliance on Amazon as its primary revenue driver presents both a strength in channel dominance and a risk in retailer diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 36% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Armor All on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Armor All.
BY REVENUE
