GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Menards, Lowes, and Ace Hardware, Armor All maintains a strong retail presence with Amazon commanding a dominant 73.4% share of the brand's total revenue. The brand's average product price sits at $14.04, though pricing varies significantly across retailers, with top-selling items on Amazon reaching as high as $66.05 compared to entry-level products at Menards priced under $4.00. Armor All experienced notable revenue growth of 36.8% over the tracked period, signaling increasing consumer demand. Menards holds the second-largest revenue share at 11.5%, followed closely by Lowes at 7.2% and Ace Hardware at 6.9%, indicating a competitive but Amazon-heavy distribution mix. This concentration of revenue on a single marketplace highlights both an opportunity and a risk for the brand's broader retail strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 37% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Armor All on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Armor All.
BY REVENUE
