GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January 1 to June 30, 2026 across offline/in-store retail channels, Armor All—owned by Spectrum Brands Holdings (NYSE: SPB)—generated the vast majority of its tracked revenue on Amazon at 68.4%, far ahead of menards.com (13.1%), lowes.com (9.1%), and acehardware.com (8.4%), with homedepot.com trailing at just 1.1%. The brand's average product price rose to $13.73, up 1.3% versus the prior month and 6.1% over the period, reflecting steady pricing power. Revenue, however, softened, dropping 8.0% month-over-month and 3.2% across the tracked window. The average product price across all channels stood at $13.14, underscoring a portfolio anchored in affordable, high-turnover items. Together, these figures point to heavy channel concentration on Amazon paired with modest pricing gains that have yet to offset recent revenue declines.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Armor All on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Armor All.
BY REVENUE
Armor All sells 70% online and 30% offline. Online runs through 3 channels; offline through 3.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 2.17M ratings on 5 channels, Armor All averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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