Frogtape

Frogtape Market Overview

According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Lowe's, Ace Hardware, Amazon and Home Depot, Frogtape's revenue grew 10.3% over the tracked period, though the most recent month slipped 1.5% versus the prior month. Distribution is heavily concentrated at Lowe's, which accounts for 56.0% of year-to-date revenue, while Ace Hardware (21.3%) and Amazon (21.1%) split the secondary tier almost evenly. Home Depot remains a marginal contributor at just 1.6% of revenue, pointing to a clear expansion opportunity if shelf presence there improves. The average product price sits at $14.69, down 3.3% across the period and 1.4% month over month, suggesting a mix shift toward lower-priced multi-roll and single-roll SKUs. That said, higher-ticket specialty items priced from roughly $34 to $77 at Lowe's and Home Depot continue to anchor the premium end of the assortment.