GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across lowes.com, acehardware.com, Amazon and homedepot.com, Frogtape's sales are heavily concentrated in a single retail relationship. Lowe's alone accounts for 54.8% of year-to-date revenue, while acehardware.com (22.0%) and Amazon (21.4%) split the bulk of the remainder and homedepot.com trails at just 1.7%. Momentum has been positive through the summer, with revenue up 17.2% over the June–August tracking window and a 14.9% month-over-month gain in the most recent period. Pricing has held steady, averaging $14.72 year to date and $15.53 in the latest month, up 1.3% sequentially but down 1.3% across the quarter. The combination of rising volume and flat-to-slightly-lower average pricing suggests growth is being driven by unit demand rather than price increases.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Frogtape on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Frogtape.
BY REVENUE
Frogtape sells 33% online and 67% offline. Online runs through 3 channels; offline through 2. Online share has moved from 27% in Apr to 37% in Aug.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 530K ratings on 4 channels, Frogtape averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 530K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.98
Price
$625K
Revenue
$54.98
Price
$323K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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