GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across menards.com, lowes.com and Amazon, Foxflame's sales remain heavily concentrated in a single retail channel. Menards accounts for 65.4% of year-to-date revenue, with Lowe's contributing 23.9% and Amazon trailing at 10.8%, leaving the brand exposed to shifts at one dominant partner. Average product price across the tracked period sits at $8.61, though pricing has climbed sharply, rising 109.7% overall to a recent monthly average of $14.81. That price escalation has coincided with softening demand, as revenue fell 36.5% month over month and 34.8% across the measured window. Taken together, the Grips Intelligence figures point to a brand trading volume for higher ticket values while leaning on a narrow retail base.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 111% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Foxflame on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Foxflame.
BY REVENUE
Foxflame sells 12% online and 88% offline. Online runs through 2 channels; offline through 2. Online share has moved from 2% in May to 38% in Sep.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 2.09K ratings on 3 channels, Foxflame averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.09K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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