Foxflame

Foxflame Market Overview

Grips Intelligence in-store data tracked across Menards, Lowe's and Amazon from January 1 to August 31, 2026 shows Foxflame operating as a heavily concentrated brand, with menards.com alone accounting for 71.1% of year-to-date revenue. Lowe's contributes a further 24.2%, leaving Amazon a marginal 4.7% of the mix and underscoring how dependent the brand is on a single retail partner. Pricing has trended upward, with the average selling price reaching $8.54 in the most recent month, a 24.4% month-over-month jump and a 15.6% increase across the tracked period against an $7.90 average. That premiumization has not translated into growth, however: revenue fell 7.6% month over month and is down 38.8% since the start of the June–August trend window. The combination of rising prices and contracting revenue suggests volume softness that Foxflame may need to offset through broader channel diversification.