Grips Intelligence in-store data covering January 1 through August 31, 2026 across Home Depot and Menards shows Bel Air Lighting, a privately held brand, generating an average product price of $59.86 over the period. Home Depot dominates the brand's footprint with 94.6% of year-to-date revenue, leaving Menards with a 5.4% share. Momentum turned positive late in the window, with revenue climbing 34.6% month over month even as overall revenue finished 7.3% below its starting point. Pricing followed a similar pattern, rising 3.3% month over month to $61.37 while remaining 4.3% lower across the full period. The two channels also skew very differently on price, with Home Depot's leading items clustering between roughly $29 and $103 versus Menards top sellers reaching as high as $889.99.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bel Air Lighting on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Bel Air Lighting.
BY REVENUE
Bel Air Lighting sells 95% online and 5% offline. Online runs through 1 channel; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 48K ratings on 2 channels, Bel Air Lighting averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 48K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$50.35
Price
$131K
Revenue
$50.10
Price
$130K
Revenue
$102.50
Price
$47K
Revenue
$28.89
Price
$43K
Revenue
$44.14
Price
$43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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