GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Casablanca generated revenue across two major home improvement retailers — Lowes.com and HomeDepot.com — from January to May 2026, with Lowe's commanding a 54.6% revenue share compared to Home Depot's 45.1%. The brand's average product price stood at $259.84, though this figure saw a notable 20.8% increase over the tracked period, signaling a shift toward higher-priced product sales. Revenue momentum has been strong, with overall growth of 58.4% during the timeseries period and a 14.7% month-over-month gain in the most recent month. Top-selling products at both retailers are concentrated in the premium segment, with flagship models like the Stealth and Panama lines priced between $549.99 and $999.99, reflecting Casablanca's positioning in the higher end of the market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 58% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Casablanca on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Casablanca.
BY REVIEW COUNT
Across 15K ratings on 2 channels, Casablanca averages 4.0★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.0
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$999.99
Price
$106K
Revenue
$749.99
Price
$87K
Revenue
$999.99
Price
$74K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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