GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Amazon, and Menards from January 1 to September 30, 2026, Flex Tape — a brand operated by family-owned Swift Response, LLC — carried an average product price of $17.41. Distribution is heavily concentrated, with lowes.com accounting for 54.1% of year-to-date revenue and Amazon close behind at 42.6%, leaving menards.com with just 3.3%. Momentum has softened materially, as revenue fell 21.0% over the tracked period and declined a further 12.9% month over month in the most recent reading. Pricing, by contrast, has held remarkably firm, slipping only 0.3% overall to a recent average of $17.29. That combination suggests the revenue pullback is volume-driven rather than the result of discounting, making shelf presence at its two dominant retail partners the key variable to watch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Flex Tape on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Flex Tape.
BY REVENUE
Flex Tape sells 50% online and 50% offline. Online runs through 2 channels; offline through 2. Online share has moved from 42% in May to 55% in Sep.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 585K ratings on 3 channels, Flex Tape averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 585K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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