GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to September 30, 2026, CERAMAX — a brand marketed by the family-owned Emson (E. Mishan & Sons, Inc.) — carries an average product price of $45.41. Revenue is distributed unusually evenly across its three tracked retail channels, with Amazon leading at 39.0% share, followed closely by homedepot.com at 30.9% and lowes.com at 30.1%. That near-balance signals limited dependence on any single retailer, a rare profile for a brand of this scale. Momentum, however, has weakened materially: revenue fell 16.8% month-over-month and is down 29.7% across the tracked period. Pricing has softened alongside volume, with the average price slipping to $42.58 — a 10.5% monthly decline and a 5.6% drop overall — suggesting discounting has not been enough to offset the demand slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for CERAMAX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for CERAMAX.
BY REVIEW COUNT
Across 3.45K ratings on 3 channels, CERAMAX averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.45K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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