GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, CERAMAX generated the majority of its revenue through homedepot.com, which accounted for 66.4% of total revenue share between January and April 2026, followed by lowes.com at 33.3%. The brand's average product price during this period stood at $44.26, reflecting a 5.5% overall decrease in average pricing. CERAMAX experienced a notable 43.0% decline in revenue over the tracked period, signaling a significant downward trend in sales momentum. Despite the revenue drop, average pricing showed some short-term resilience, with a 1.8% month-over-month increase in the most recent period. These insights, sourced from Grips Intelligence, highlight shifting demand dynamics for CERAMAX across the two major home improvement retailers tracked.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 43% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for CERAMAX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for CERAMAX.