GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Fitbit generated an average product price of $129.06 across Amazon and Best Buy during Q1 2026 (January 1 to March 31, 2026). Amazon dominated Fitbit's retail revenue share at 95.4%, with Best Buy capturing just 4.6% of sales. The brand experienced a notable revenue decline of 41.9% over the tracked period, signaling potential challenges in maintaining consumer demand. Fitbit's average price trended upward by 4.4% during the same window, suggesting a shift toward higher-priced models like the Versa 4, which averaged up to $182.24 at Best Buy. Despite the revenue contraction, the rising average price points indicate Fitbit may be focusing on premium positioning within the wearable fitness market.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 42% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Fitbit on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Fitbit.
BY REVENUE
