GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Fitbit generated an average product price of $128.29 across Amazon and Best Buy between January and April 2026. Amazon dominated Fitbit's retail revenue mix, capturing a commanding 95.3% share compared to Best Buy's modest 4.7%. The brand experienced a notable revenue decline of 18.6% over the tracked period, signaling potential headwinds in consumer demand. Fitbit's pricing remained relatively stable, with average prices edging up just 0.7% overall despite the revenue downturn. The Fitbit Charge 6 and Versa 4 emerged as the brand's top-listed products across both retailers, with Best Buy carrying higher average price points than Amazon for comparable models.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Fitbit on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Fitbit.
BY REVIEW COUNT
Across 3.26M ratings on 1 retailer, Fitbit averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 3.26M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$141.15
Price
$5.3M
Revenue
$98.49
Price
$4.94M
Revenue
$154.93
Price
$3.71M
Revenue
$137.53
Price
$3.19M
Revenue
