GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026, Fitbit generated 99.8% of its year-to-date revenue through Amazon, making it an effectively single-channel brand across the tracked channels. The brand's average product price sat at $128.04, placing it in the mid-tier price band for the category. Between May and July 2026, revenue grew 39.3%, including a 2.8% month-over-month gain in the most recent period, while average price rose 3.7% over the same window despite a 2.5% dip in the final month. Fitbit, a Google subsidiary under Alphabet Inc. (NASDAQ: GOOGL), anchors its assortment with the Charge 6 tracker at roughly $151.94 and the Versa 4 smartwatch at $159.13. The combination of rising revenue and firming prices suggests demand strength rather than discount-driven volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 41% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Fitbit on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Fitbit.
BY REVIEW COUNT
Across 3.7M ratings on 1 channel, Fitbit averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$151.94
Price
$6.3M
Revenue
$96.72
Price
$6M
Revenue
$159.13
Price
$3.67M
Revenue
$148.18
Price
$3.52M
Revenue
$152.82
Price
$1.29M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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