GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January 1 to June 30, 2026 across in-store retail channels, Fitbit—now owned by Google, a subsidiary of Alphabet Inc. (NASDAQ: GOOGL), since January 2021—posted overall revenue growth of 33.5% during the period. The brand's revenue climbed 35.6% month-over-month in the latest tracked month, while the average product price rose to $131.34, up 6.4% versus the prior month. Amazon dominated the sales mix, accounting for a commanding 99.8% share of revenue across tracked channels. With an average product price of $128.15 over the full period, Fitbit's momentum reflects both rising volumes and stronger pricing power heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 33% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Fitbit on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Fitbit.
BY REVIEW COUNT
Across 3.85M ratings on 1 channel, Fitbit averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.85M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$152.87
Price
$6.6M
Revenue
$98.65
Price
$5.9M
Revenue
$160.18
Price
$3.64M
Revenue
$151.10
Price
$3.18M
Revenue
$180.15
Price
$1.48M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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