GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Lowes.com, Menards.com, and HomeDepot.com from January to February 2026, Fit-Right demonstrates a notably balanced multi-retailer distribution strategy, with Amazon (31.7%), Lowes.com (31.5%), and Menards.com (30.4%) each commanding nearly equal revenue shares. HomeDepot.com trails significantly at just 6.3% of revenue share, suggesting an opportunity for growth on that platform. The brand's average product price sits at $56.24, though pricing has seen recent volatility with an 18.8% month-over-month increase followed by an overall 3.0% decline across the tracking period. Despite the pricing adjustments, Fit-Right experienced a 12.0% revenue drop over the full period, indicating potential demand sensitivity to price fluctuations. Brands competing in Fit-Right's space should monitor its pricing strategy closely, as its even spread across major home improvement retailers positions it as a formidable omnichannel competitor.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Fit-Right on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Fit-Right.
