GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's, Ace Hardware, Menards and Home Depot from January 1 to July 31, 2026, Fiskars — a brand of Finland's Fiskars Corporation (Nasdaq Helsinki: FSKRS) — carries an average product price of $22.67. Amazon dominates the brand's measured revenue with a 62.7% share, followed by lowes.com at 15.6% and acehardware.com at 15.2%, while menards.com (4.9%) and homedepot.com (1.6%) round out the mix. Revenue has softened over the May–July window, declining 10.7% overall and 3.6% in the most recent month. Average selling price has moved in the same direction, falling 11.7% across the period to $21.08, a 7.6% month-over-month drop. The combination of concentrated marketplace exposure and simultaneous price and revenue erosion suggests promotional pressure is a key dynamic to watch for Fiskars.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Fiskars on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fiskars.
BY REVENUE
Fiskars sells 66% online and 34% offline. Online runs through 3 channels; offline through 3. Online share has moved from 61% in Mar to 73% in Jul.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 6.2M ratings on 5 channels, Fiskars averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 6.2M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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