Sunbelt

Sunbelt Market Overview

Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's and Home Depot shows Sunbelt, a brand of the privately held McKee Foods Corporation, concentrating almost all of its measured sales in a single retailer. Lowes.com accounts for 94.6% of year-to-date revenue, leaving homedepot.com with just 5.2% and pointing to significant untapped distribution headroom. Revenue momentum has been strong, rising 63.7% month over month and 75.4% across the May–July timeseries window. Pricing has firmed alongside that growth, with the average price reaching $33.73 in the most recent month, up 4.6% sequentially and 2.4% over the period, against a $32.41 brand average. The assortment spans a wide price range at Lowe's, from roughly $10 to $119, suggesting room to shift mix toward higher-ticket items as volume scales.