GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Lowes.com and HomeDepot.com, Sunbelt demonstrates an overwhelming retail concentration, with Lowes.com commanding 98.9% of the brand's online revenue share compared to just 1.1% for HomeDepot.com. The brand's average product price during this period stood at $34.74, reflecting a 3.6% overall increase in average price over the trailing months. Despite this pricing strength, Sunbelt experienced a notable 43.6% month-over-month revenue decline in the most recent period, suggesting potential seasonal demand fluctuations. However, on a broader timeline, overall revenue still grew 42.3%, indicating underlying positive momentum. Sunbelt's near-total reliance on a single retailer presents both a strategic risk and an opportunity for expanded distribution to capture incremental market share.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 42% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Sunbelt on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Sunbelt.
BY REVENUE
$58.86
Price
$158K
Revenue
$58.90
Price
$150K
Revenue
$27.48
Price
$76K
Revenue
$29.98
Price
$53K
Revenue
$28.94
Price
$38K
Revenue