GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Fire & Smoke Society generated the vast majority of its tracked revenue through Amazon, which accounted for 90.0% of total revenue share, followed by Lowes.com at 8.6% and Menards.com at 1.4%. The brand's average product price stood at $13.59, though its variety pack offerings commanded significantly higher price points, with the 8-Pack Essential Grill Variety Pack averaging $56.60. Notably, Fire & Smoke Society experienced strong recent momentum, with revenue growing 26.0% over the observed trend period. Average pricing remained relatively stable, showing only a slight 0.6% decrease over the same window. This heavy concentration on Amazon suggests both a strong e-commerce foundation and potential opportunity for expanded retail distribution.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Fire & Smoke Society on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Fire & Smoke Society.
BY REVENUE
Fire & Smoke Society sells 90% online and 10% offline. Online runs through 1 retailer; offline through 2. Online share has moved from 97% in Jan to 86% in May.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 32K ratings on 3 retailers, Fire & Smoke Society averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 32K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$38.76
Price
$74K
Revenue
$10.11
Price
$48K
Revenue
$56.60
Price
$38K
Revenue
$9.99
Price
$28K
Revenue
TO FIRE & SMOKE SOCIETY
