GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon and lowes.com, Fire & Smoke Society's footprint remains heavily concentrated in a single channel. Amazon accounts for 88.4% of year-to-date revenue, leaving lowes.com with the remaining 11.6% and little diversification to cushion volatility. Momentum has weakened over the tracked window, with revenue down 32.4% overall and a further 8.2% decline in the most recent month. Pricing has softened alongside volume, as the average selling price fell 11.8% over the period to roughly $12.99, below the $13.42 year-to-date average. The combination of falling prices and declining revenue suggests discounting has not been enough to offset softer demand across the two tracked retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Fire & Smoke Society on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Fire & Smoke Society.
BY REVENUE
Fire & Smoke Society sells 89% online and 11% offline. Online runs through 1 channel; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 33K ratings on 2 channels, Fire & Smoke Society averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$50.60
Price
$58K
Revenue
$34.65
Price
$43K
Revenue
$14.48
Price
$36K
Revenue
$9.59
Price
$23K
Revenue
$19.66
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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