GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes, Amazon, and Ace Hardware, Cowboy demonstrates a highly concentrated retail footprint, with Lowes commanding a dominant 92.6% share of the brand's total revenue. The brand's average product price sits at $14.40, reflecting a modest 1.1% decrease over the tracked period. Notably, Cowboy experienced strong momentum with revenue growing 39.4% over the observed timeframe, signaling rising consumer demand. Amazon and Ace Hardware account for a combined 7.4% of revenue, suggesting significant room for multi-retailer expansion. This concentrated distribution strategy at Lowes appears to be a defining characteristic of Cowboy's current market positioning.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 39% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cowboy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Cowboy.
BY REVENUE
Cowboy sells 7% online and 93% offline. Online runs through 2 retailers; offline through 2.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 18K ratings on 3 retailers, Cowboy averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 18K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
