GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Lowe's, Amazon, and Ace Hardware, Cowboy's revenue grew 13.9% overall during the tracked period, signaling healthy in-store momentum. Sales are heavily concentrated at a single retailer, with Lowe's accounting for 94.3% of revenue share, while Amazon (3.4%) and Ace Hardware (2.3%) played minor supporting roles. Despite the revenue gains, pricing softened, as the average product price fell to $13.83 and declined 11.9% over the period. In the most recent quarter (April 1 to June 30, 2026), the average price dropped 12.8% month-over-month to $12.24, and revenue slipped 10.9% versus the prior month. Together, these Grips Intelligence figures point to a brand gaining ground on volume while contending with downward price pressure across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Cowboy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Cowboy.
BY REVIEW COUNT
Across 21K ratings on 3 channels, Cowboy averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
