GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Ace Hardware, and Amazon between January 1 and September 30, 2026, Cowboy — majority-owned since December 2025 by French mobility group ReBirth Group Holding SA — remains heavily concentrated in a single retail channel. Lowe's accounts for 95.6% of year-to-date revenue, leaving Ace Hardware (2.2%) and Amazon (2.1%) as marginal contributors. The average product price sits at $13.47, with pricing trending upward 5.1% over the measured period and reaching $14.39 in the most recent month, a 2.8% month-over-month increase. Revenue, however, has declined 20.7% across the period, suggesting price gains have not offset softer unit movement. A 12.0% month-over-month revenue rebound in the latest period points to possible stabilization heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Cowboy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Cowboy.
BY REVIEW COUNT
Across 19K ratings on 3 channels, Cowboy averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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