GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowes.com, Amazon and AceHardware.com from January 1 to August 31, 2026 shows Cowboy — majority-owned since December 2025 by Brussels-based mobility group ReBirth Group Holding SA — operating from an unusually concentrated retail base. Lowes.com alone accounts for 95.5% of year-to-date revenue, leaving Amazon (2.3%) and AceHardware.com (2.2%) as marginal contributors. Revenue has weakened materially over the period, falling 27.3% overall and dropping 28.5% in the most recent month measured. Average selling price moved in the opposite direction, rising 14.6% across the period to a recent $14.03 against a $13.53 average. That divergence between a climbing price point and contracting revenue, combined with near-total reliance on a single retail partner, is the key risk signal in Cowboy's current performance profile.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cowboy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Cowboy.
BY REVIEW COUNT
Across 20K ratings on 3 channels, Cowboy averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 20K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
