GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Lowe's, and Amazon, Americana demonstrated strong momentum with revenue growing 104.6% over the tracked period. Home Depot commands the largest share of Americana's revenue at 55.7%, followed closely by Lowe's at 41.6%, while Amazon accounts for just 2.7%. The brand's average product price sits at $49.59, though it has seen a notable 23.7% increase in average price over the period. Americana's revenue concentration in the home improvement channel, with Home Depot and Lowe's combining for over 97% of sales, highlights a highly focused retail strategy. The brand also experienced a significant 63.8% month-over-month revenue surge in the most recent period, signaling accelerating demand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 106% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Americana on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Americana.
BY REVIEW COUNT
Across 30K ratings on 3 channels, Americana averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
