GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Lowe's, and Amazon, Americana demonstrated strong momentum with revenue growing 104.6% over the tracked period. Home Depot commands the largest share of Americana's revenue at 55.7%, followed closely by Lowe's at 41.6%, while Amazon accounts for just 2.7%. The brand's average product price sits at $49.59, though it has seen a notable 23.7% increase in average price over the period. Americana's revenue concentration in the home improvement channel, with Home Depot and Lowe's combining for over 97% of sales, highlights a highly focused retail strategy. The brand also experienced a significant 63.8% month-over-month revenue surge in the most recent period, signaling accelerating demand.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 105% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 24% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Americana on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Americana.
BY REVIEW COUNT
Across 30K ratings on 3 retailers, Americana averages 4.1★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.1
/ 5
From 30K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
