GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to August 31, 2026, Americana maintains an average product price of $52.87 across its assortment. Home Depot accounts for the larger share of the brand's revenue at 56.4%, with Lowe's contributing 43.4%, indicating a near-balanced two-retailer distribution footprint. Revenue momentum has weakened notably, falling 31.7% over the tracked period and declining a further 5.3% month over month in the most recent reading. Pricing has softened alongside volume, with the average selling price down 20.1% overall and 10.6% in the latest month to $42.38. The brand's highest-priced listings cluster in the $207 to $262 range at both retailers, suggesting the reported price erosion is driven by sales mix shifting toward lower-priced entry items rather than discounting at the premium end.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Americana on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Americana.
BY REVIEW COUNT
Across 18K ratings on 2 channels, Americana averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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