Americana

Americana Market Overview

Grips Intelligence in-store data tracked across Home Depot, Lowe's and Amazon from January 1 to September 30, 2026 shows Americana concentrating nearly all of its sales in two big-box retailers, with homedepot.com accounting for 57.4% of revenue share and lowes.com close behind at 41.2%. Amazon contributes just 1.3%, underscoring how narrowly the brand's distribution is weighted toward home improvement chains. The average product price across the tracked period sits at $48.58, though monthly pricing softened sharply, falling 26.8% month-over-month to $30.43 and declining 32.4% overall. Revenue followed a similar trajectory, dropping 29.6% versus the prior month and 34.9% across the measured stretch. Top-selling items at both retailers cluster in the $149 to $262 range, suggesting the headline average price reflects a broader mix of lower-ticket SKUs rather than the brand's flagship offerings.