GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Americana generated over 98% of its year-to-date revenue through big-box home improvement retailers, with homedepot.com holding a 56.3% share and lowes.com capturing 42.2%, while Amazon accounted for just 1.5%. Between January 1 and June 30, 2026, across the tracked Home Depot, Lowe's, and Amazon channels, the brand carried an average product price of $50.84. During the second quarter, average pricing rose 16.3% overall even as it cooled to $53.16 in the latest month—a 16.0% month-over-month decline. Revenue softened over the same stretch, falling 10.0% overall and dropping 45.7% in the most recent month versus the prior period. This concentration underscores Americana's heavy reliance on brick-and-mortar retail partners rather than direct online marketplaces.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Americana on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Americana.
BY REVIEW COUNT
Across 30K ratings on 3 channels, Americana averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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