GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Filter-Monster generated its revenue across two key retailers between January and May 2026, with Lowes.com commanding a dominant 61.4% revenue share compared to Menards.com at 38.6%. The brand's average product price during this period stood at $28.52, though pricing saw a notable 27.2% overall decline across the tracked months. Revenue performance also faced headwinds, dropping 31.9% over the observed trend period, signaling potential challenges in maintaining sales momentum. The brand's product range at Lowe's spans a wide price spectrum, from $12.99 for its FilterLock Furnace Filter Slot Seal up to $129.99 for its AirDoctor-compatible bundle, reflecting a diverse portfolio strategy. These trends suggest Filter-Monster may be navigating a period of increased price competition or shifting consumer demand within its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 32% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 27% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Filter-Monster on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Filter-Monster.
BY REVENUE
Filter-Monster sells 61% online and 39% offline. Online runs through 1 retailer; offline through 1.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVENUE
$41.99
Price
$38K
Revenue
$12.99
Price
$32K
Revenue
$62.99
Price
$29K
Revenue
$22.99
Price
$16K
Revenue