Filter-Monster

Filter-Monster Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 shows Filter-Monster, a brand of the privately held LivePure, LLC, concentrating its retail presence across just two tracked channels: Lowe's and Menards. Lowe's accounts for the clear majority at 73.1% of year-to-date revenue, with menards.com contributing the remaining 26.1%. Pricing has trended upward over the period, with the average price climbing 20.1% overall and rising 19.1% month-over-month to $35.29, well above the $29.03 blended average product price. Revenue momentum has been uneven, posting a 42.7% month-over-month gain even as the broader trend sits 5.1% lower across the measured window. The assortment visible at Lowe's spans a wide price range, from a $12.99 furnace filter slot seal to an $89.99 multi-filter bundle, suggesting room to shift mix toward higher-ticket items.