Feit Electric

Feit Electric Market Overview

According to Grips Intelligence data, Feit Electric generated an average product price of $14.04 across Amazon, Home Depot, Lowe's, and Menards during the January–February 2026 period. Notably, Menards.com dominated as Feit Electric's largest revenue channel, commanding a 53.3% revenue share — more than double that of Home Depot (22.1%), which came in second. Lowe's and Amazon trailed behind with 14.1% and 10.5% revenue shares, respectively, highlighting the brand's heavy reliance on a single retailer for over half its online sales. The brand experienced a significant revenue decline of 27.2% over the tracked period, signaling potential seasonal softness or shifting consumer demand. This concentrated retail distribution strategy paired with declining revenue suggests Feit Electric may need to diversify its channel mix to sustain long-term online growth.