Sunlite

Sunlite Market Overview

Sunlite, a house brand of privately held Sunshine Lighting, generated the majority of its revenue through homedepot.com, which accounted for 65.4% of year-to-date sales, according to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Home Depot, Amazon and Lowe's. Amazon followed at 18.9%, with lowes.com close behind at 15.8%, pointing to a retail footprint concentrated in big-box home improvement channels rather than pure e-commerce. The brand's average product price sat at $39.65, though pricing softened over the tracked period, declining 8.0% overall and easing a further 1.9% month-over-month to $40.27. Revenue trends were mixed, with an 11.9% month-over-month gain offset by a 13.8% decline across the broader measurement window. Assortment skews toward higher-ticket multipacks and fixtures at Lowe's and Home Depot, where top sellers reached $249.99 and $179.99 respectively, versus sub-$45 items on Amazon.