Maxax

Maxax Market Overview

Grips Intelligence in-store data tracking Maxax across homedepot.com and lowes.com from January 1 to September 30, 2026 shows a brand with an almost evenly split retail footprint, with Home Depot accounting for 51.7% of year-to-date revenue and Lowe's capturing the remaining 48.3%. The average product price across the tracked assortment sits at $122.75, placing Maxax in a mid-tier price band relative to its highest-ticket listings, which reach above $600. Momentum has weakened over the measured period, with revenue down 31.9% overall and a 15.8% month-over-month decline in the most recent tracked month. Pricing has also softened modestly, with the average price easing 2.1% over the period to roughly $123, suggesting the revenue contraction is driven more by volume than by discounting. Taken together, the data points to a brand with balanced dual-retailer distribution but a need to stabilize sell-through heading into the next quarter.