Maxax

Maxax Market Overview

Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Home Depot and Lowe's shows Maxax splitting its revenue fairly evenly between the two retailers, with homedepot.com accounting for 56.1% and lowes.com taking the remaining 43.9%. Overall revenue expanded 83.9% over the tracked period, though momentum cooled in the most recent month with a 19.1% month-over-month decline. Pricing has held remarkably steady, averaging $121.61 year to date and $125.23 in the latest month, up just 0.9% overall and down 0.3% versus the prior month. That combination of triple-digit growth and near-flat pricing suggests the brand's gains have come from unit volume and expanded assortment rather than price increases. Ownership of the brand could not be confirmed from available sources, and no publicly traded parent is attributable to it.