Maxax

Maxax Market Overview

According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to June 30, 2026, Maxax generated the majority of its revenue through homedepot.com at 64.7% share, with lowes.com accounting for the remaining 35.1%. Over this period the brand carried an average product price of $117.85, positioning it in the mid-to-premium tier of its category. In the April 1 to June 30 timeseries window, revenue softened, declining 5.7% month-over-month and falling 10.8% overall since the start of the tracked period. Despite the revenue pressure, average price moved in the opposite direction, rising 6.5% month-over-month to $124.08 and climbing 8.6% overall. This divergence between rising prices and slipping revenue suggests softening unit volumes even as Maxax pushed toward higher price points.