GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Diablo generated the majority of its revenue through Ace Hardware, which accounted for 63.6% of total revenue share from January to May 2026 across Ace Hardware, Home Depot, Amazon, and Lowe's. Home Depot followed as the second-largest channel at 25.7%, while Amazon and Lowe's contributed a combined 10.6% of revenue. The brand's average product price stood at $19.53, with pricing trending upward by 8.7% over the tracked period. Despite rising prices, Diablo experienced a modest 2.2% decline in overall revenue during the March to May 2026 timeframe. Ace Hardware's dominant share suggests a strong alignment between Diablo's product mix and the retailer's customer base, making it the brand's most critical sales channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Diablo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Diablo.
BY REVENUE
Diablo sells 36% online and 64% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 31% in Jan to 42% in May.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 3.95M ratings on 4 retailers, Diablo averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 3.95M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$11.99
Price
$494K
Revenue
$16.99
Price
$345K
Revenue
$22.99
Price
$328K
Revenue
$16.99
Price
$174K
Revenue
$7.59
Price
$171K
Revenue
