Grips Intelligence in-store data tracked across Ace Hardware, Home Depot, Amazon and Lowe's shows Diablo generating steady demand from January 1 through September 30, 2026, with an average product price of $22.39. Channel concentration is striking: Ace Hardware accounts for 64.0% of year-to-date revenue, with Home Depot adding 27.7%, leaving Amazon (6.5%) and Lowe's (1.9%) as minor contributors. Revenue has grown 10.7% over the tracked period, though the most recent month cooled with a 7.6% month-over-month decline. Pricing has trended firmly upward, rising 13.3% overall to a recent average of $25.36, a 2.4% gain versus the prior month. Together, the figures point to a brand leaning on premium pricing and a narrow retail base, where any shift at its two dominant partners would move the overall trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Diablo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Diablo.
BY REVENUE
Diablo sells 36% online and 64% offline. Online runs through 3 channels; offline through 1.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 4.15M ratings on 4 channels, Diablo averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 4.15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.99
Price
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Revenue
$31.99
Price
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Revenue
$11.99
Price
$423K
Revenue
$16.99
Price
$204K
Revenue
$8.99
Price
$200K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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