GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Farm Innovators generated the majority of its revenue through Amazon, which accounted for 69.5% of total revenue share between January and May 2026, followed by Lowes.com at 25.9% and Menards.com at 3.8%. The brand's average product price during this period stood at $51.07, reflecting a modest 1.2% overall decrease in average pricing. Notably, Farm Innovators experienced a significant 59.2% decline in revenue over the tracked period, signaling a considerable slowdown in sales momentum. Lowe's carried some of the brand's highest-priced offerings, with individual products averaging well above the brand's overall price point, reaching up to $444.11. These insights, sourced from Grips Intelligence, highlight both the brand's heavy reliance on Amazon as a sales channel and the challenges it faces in sustaining revenue growth across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 59% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Farm Innovators on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Farm Innovators.
BY REVIEW COUNT
Across 196K ratings on 3 retailers, Farm Innovators averages 4.4★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.4
/ 5
From 196K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$139.46
Price
$24K
Revenue
$116.68
Price
$19K
Revenue
$155.35
Price
$8.7K
Revenue
