GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data, TCL generated the majority of its online revenue through Amazon, which accounted for 67.8% of total revenue share across Amazon, Best Buy, Home Depot, and Lowe's during January–February 2026. Best Buy followed as the second-largest channel at 28.4%, while Home Depot and Lowe's combined represented less than 4% of TCL's tracked online revenue. The brand's average product price stood at $494.67 across all monitored retailers during this period. Notably, TCL's average selling price trended upward with a 3.8% overall increase observed from December 2025 through February 2026, suggesting a shift toward higher-priced product sales. This pricing momentum, paired with Amazon's dominant revenue contribution, underscores TCL's heavy reliance on a single retail channel for the bulk of its online sales performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 44% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for TCL on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for TCL.
BY REVENUE
$505.50
Price
$812K
Revenue
$727.22
Price
$413K
Revenue
$662.70
Price
$411K
Revenue
