GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering 1 January to 31 August 2026 across Amazon, Best Buy, homedepot.com and lowes.com, TCL — a brand operated by TCL Electronics Holdings (HKG: 1070) — recorded an average product price of $468.80. Distribution is heavily concentrated, with Amazon accounting for 47.6% of year-to-date revenue and Best Buy a further 35.8%, together representing more than 83% of tracked sales. The remainder splits between homedepot.com at 10.7% and lowes.com at 4.9%, giving the brand a narrow but deep retail footprint. Momentum has softened recently, with revenue falling 22.6% month-over-month and 14.0% across the June–August trend window. Pricing followed a similar path, easing 3.2% month-over-month to $434.03 and declining 4.7% over the period, pointing to a more promotional competitive environment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for TCL on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for TCL.
BY REVENUE
TCL sells 61% online and 39% offline. Online runs through 3 channels; offline through 3.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 474K ratings on 4 channels, TCL averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 474K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$799.76
Price
$2.43M
Revenue
$659.14
Price
$1.98M
Revenue
$812.27
Price
$1.02M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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