Home/Insights/Brands/TCLProduct Intelligence - 2026 YTD USA

TCL

200K+

Products Sold, Jan to Sep 2026

950+

# Offline Stores

$443.59

Avg. Price

4.4

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

TCL Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Best Buy, homedepot.com and lowes.com from January 1 to September 30, 2026, TCL — operated by TCL Electronics Holdings Limited (HKG: 1070) — commands an average product price of $448.03. Amazon is the brand's dominant channel at 53.2% of year-to-date revenue, followed by Best Buy at 30.5%, meaning just two retailers account for roughly 84% of tracked sales. Home Depot and Lowe's round out the mix with 10.2% and 5.1% shares respectively, giving TCL a secondary footprint beyond its two largest partners. Revenue momentum has softened, falling 21.2% across the tracked period and declining a further 7.3% month-over-month in the most recent reading. Pricing, however, has moved the other way, with the average selling price rising 3.6% over the period to $439.22 in the latest month, up 1.6% versus the prior month.

Revenue Share by Channel
Data covers Amazon, Best Buy, Home Depot, Lowe's

TCL's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 21% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

TCL's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 4% from Jul to Sep.

Average price

Absolute values in $

Start benchmarking for free

TCL's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for TCL on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

TCL's channels

REVENUE SHARE

Revenue distribution across tracked channels for TCL.

Channels by revenue share

Distribution in %

TCL's online vs offline revenue split

BY REVENUE

TCL sells 68% online and 32% offline. Online runs through 3 channels; offline through 3. Online share has moved from 62% in May to 77% in Sep.

Revenue by channel

Share of total revenue across all channels

Online

68%

32%

Offline

Online share trend

May – Sep

Online channels

68%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

32%

Best Buy stores
Lowe's stores
Menards stores

TCL's customer ratings

BY REVIEW COUNT

Across 436K ratings on 4 channels, TCL averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 436K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for TCL

BY REVENUE

Best Buy
Best Buy
#1TCL - 98" Class QM6K Series 4K UHD HDR QD Mini LED Smart TV with Google TV (2025)

$648.69

Price

$1.65M

Revenue

#2TCL - 55" QM6K Series 4K UHD HDR QD Mini LED Smart TV with Google TV (2025)

$658.57

Price

$1.64M

Revenue

#3TCL - 98" Class QM7K Series 4K UHD HDR QD Mini LED Smart TV with Google TV (2025)

$614.86

Price

$1.32M

Revenue

#4TCL - 75" Class QM6K Series 4K UHD HDR QD Mini LED Smart TV with Google TV (2025)

$609.70

Price

$931K

Revenue

#5TCL - 75" Class QM8K Series 4K UHD HDR QD-Mini LED Smart TV with Google TV (2025)

$607.04

Price

$901K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved