GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, TCL generated an average product price of $496.44 across Amazon, Best Buy, Home Depot, and Lowe's from January to May 2026. Amazon dominated TCL's revenue share at 59.1%, followed by Best Buy at 33.6%, while Home Depot and Lowe's combined accounted for just 6.9%. Over the March to May 2026 period, TCL's average price declined 3.3%, with a notable 17.0% month-over-month drop in the most recent month. Despite this pricing pressure, the brand's overall revenue still grew 1.8% during the same timeframe. TCL's top-selling products on Amazon and Best Buy were concentrated in the premium QM6K and QM7K QD-Mini LED TV lines, with price points ranging from approximately $530 to over $1,480.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for TCL on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for TCL.
BY REVENUE
TCL sells 64% online and 36% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 73% in Jan to 61% in May.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 474K ratings on 4 retailers, TCL averages 4.3★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.3
/ 5
From 474K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$529.97
Price
$1.53M
Revenue
$1,409.77
Price
$1.43M
Revenue
$680.40
Price
$1.3M
Revenue
$766.30
Price
$1.23M
Revenue
