GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Avalanche across Home Depot, Amazon and Ace Hardware between January 1 and September 30, 2026, offering a clear read on how the family-owned, privately held brand is performing at retail. Distribution is highly concentrated, with homedepot.com accounting for 86.7% of year-to-date revenue, Amazon contributing 11.6% and acehardware.com just 1.4%. Momentum has weakened sharply, as revenue fell 41.1% over the tracked period, including a 34.4% month-over-month decline in the most recent reading. Pricing, meanwhile, has held up better, with the average product price at $110.45 and up 3.7% across the period despite a slight 0.7% monthly dip to $104.06. The combination of rising average prices and falling revenue points to volume softness rather than discounting as the main pressure on Avalanche's retail performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Avalanche on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Avalanche.
BY REVIEW COUNT
Across 3.4K ratings on 2 channels, Avalanche averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 3.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
