GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, acehardware.com, lowes.com, and homedepot.com, Eton's in-store performance reveals a heavily concentrated distribution footprint. Amazon dominates the brand's revenue mix with an 83.5% share, followed distantly by acehardware.com at 11.8%, lowes.com at 2.8%, and homedepot.com at 1.8%. The brand's average product price sits at $55.74, though momentum has been challenged, with overall revenue declining 47.0% across the tracked period. Notably, average selling price surged 82.3% over the same window, including an 88.9% month-over-month jump to $81.15, signaling a meaningful shift toward higher-priced units even as volume-driven revenue softened. Together, these Grips Intelligence datapoints highlight a brand highly reliant on a single channel while navigating a pronounced pricing realignment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 47% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 82% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Eton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Eton.
BY REVENUE
Eton sells 88% online and 12% offline. Online runs through 3 channels; offline through 1. Online share has moved from 79% in Feb to 98% in Jun.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 73K ratings on 4 channels, Eton averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 73K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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