GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Eton across Amazon, acehardware.com, homedepot.com and lowes.com from January 1 to September 30, 2026 shows a brand heavily concentrated in a single channel. Amazon accounts for 84.1% of year-to-date revenue, leaving acehardware.com at 7.6%, homedepot.com at 6.1% and lowes.com at just 2.1%. The average product price sits at $55.64, though pricing has fallen sharply, down 52.5% over the tracked period and 32.2% month-over-month to $54.76. Revenue has been volatile, declining 13.5% overall despite a 102.1% month-over-month rebound in the most recent period. The combination of steep price erosion and narrow channel diversification suggests Eton's growth remains tightly tied to marketplace performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 53% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Eton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Eton.
BY REVENUE
Eton sells 95% online and 5% offline. Online runs through 3 channels; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 37K ratings on 4 channels, Eton averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 37K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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