GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Eton generated the majority of its revenue through Amazon, which accounted for 86.2% of total revenue share across tracked retailers including Ace Hardware, Lowe's, and Home Depot from January to May 2026. Ace Hardware followed as a distant second with 10.2% of revenue share, while Lowe's and Home Depot contributed just 2.4% and 1.0% respectively. The brand's average product price during this period stood at $55.08, though pricing showed a notable downward trend with a 20.2% overall decrease observed during the March to May 2026 window. Revenue also experienced significant pressure, declining 35.9% over the same trailing period. Eton's heavy reliance on Amazon as its dominant sales channel and its contracting price and revenue trends suggest a brand navigating a challenging competitive landscape in 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Eton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Eton.
BY REVENUE
Eton sells 90% online and 10% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 92% in Jan to 98% in May.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 73K ratings on 4 retailers, Eton averages 4.4★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.4
/ 5
From 73K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
