GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com, homedepot.com and lowes.com from January 1 to August 31, 2026 shows Eton concentrating the vast majority of its sales in a single channel. Amazon accounted for 86.6% of year-to-date revenue, leaving acehardware.com (8.1%), homedepot.com (3.6%) and lowes.com (1.6%) as comparatively minor contributors. Momentum weakened sharply over the summer window, with revenue falling 57.3% month over month and 86.3% across the tracked period. Pricing told a different story, as the average product price of $51.46 was essentially flat overall, down just 0.5%, despite a 30.2% monthly drop from a peak of $80.75. For Eton, which is owned by privately held Eton AB, the combination of steep volume declines and stable long-run pricing points to distribution and demand pressure rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 86% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Eton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Eton.
BY REVENUE
Eton sells 92% online and 8% offline. Online runs through 3 channels; offline through 1. Online share has moved from 93% in Apr to 68% in Aug.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 51K ratings on 4 channels, Eton averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 51K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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