GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Eton generated revenue across four major retailers — Amazon, Ace Hardware, Lowe's, and Home Depot — between January and April 2026, with an average product price of $78.99. Amazon dominated Eton's retail distribution, commanding an overwhelming 83.6% share of total revenue, far outpacing Ace Hardware at 12.8%, Lowe's at 2.3%, and Home Depot at just 1.1%. Notably, the brand experienced a significant 27.2% decline in overall revenue during the tracked period, signaling potential challenges in demand or distribution. Average pricing also saw downward pressure, dropping 27.3% over the same timeframe, which may reflect increased promotional activity or shifts in product mix. These trends suggest Eton faces a competitive landscape that warrants close monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 27% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 27% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Eton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Eton.
