GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across acehardware.com, homedepot.com, and Amazon from January 1 to August 31, 2026 shows Sensor Brite, a brand owned by the privately held Ontel Products Corporation, holding a narrow but concentrated retail footprint. Ace Hardware accounts for the majority of year-to-date revenue at 59.9%, with Home Depot contributing 37.3% and Amazon a marginal 2.2%. Momentum has been positive in the most recent quarter, with monthly revenue jumping 70.3% versus the prior month and rising 14.1% across the June–August window. Pricing has held steady around an average of $15.86, edging up 2.9% over the same period to a recent $16.30. The combination of a heavy two-retailer concentration and modest price appreciation suggests growth is being driven primarily by distribution depth rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Sensor Brite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Sensor Brite.
BY REVENUE
Sensor Brite sells 40% online and 60% offline. Online runs through 2 channels; offline through 1.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 33K ratings on 3 channels, Sensor Brite averages 3.8★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.8
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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