GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, acehardware.com and menards.com, Zippo's demand remains heavily concentrated in a single channel. Amazon accounts for 89.3% of year-to-date revenue, with acehardware.com contributing 8.5% and menards.com just 1.3%. Revenue momentum has been strong in the most recent quarter, rising 23.0% month over month and 24.5% overall across the tracked period. Pricing has firmed alongside volume, with the average product price climbing 7.5% to $11.71, above the $10.68 year-to-date average. Top-selling items skew toward lower-priced consumables and accessories ranging from roughly $7 to $19, suggesting the brand's growth is being driven by repeat, value-tier purchases rather than premium mix shift.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 25% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Zippo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zippo.
BY REVENUE
Zippo sells 91% online and 9% offline. Online runs through 1 channel; offline through 2.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 2.49M ratings on 3 channels, Zippo averages 4.5★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.5
/ 5
From 2.49M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
