GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, acehardware.com, and menards.com, Zippo maintains a strong retail presence with Amazon commanding a dominant 92.2% share of the brand's total revenue. The brand's average product price sits at $12.42, though this figure has seen a notable 11.9% decline over the tracked period. Zippo's overall revenue has dropped 23.0% during the same window, signaling a challenging stretch for the brand. Among its top-selling items on Amazon, the Zippo Butane Fuel 75ml 2-Pack at $9.24 and the Chrome Lighters at $19.43 represent key price points in the product lineup. With acehardware.com holding just 6.5% and menards.com at 1.1%, Zippo's revenue distribution remains heavily concentrated in a single retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Zippo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Zippo.
BY REVENUE
Zippo sells 92% online and 8% offline. Online runs through 1 retailer; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 3.13M ratings on 3 retailers, Zippo averages 4.5★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.5
/ 5
From 3.13M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
