GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, acehardware.com, and menards.com, Zippo's revenue declined 9.9% over the period, with average product price easing 3.0% to settle around $11.55. Amazon dominated the brand's sales mix, capturing an overwhelming 89.5% revenue share, while acehardware.com and menards.com trailed at 8.6% and 1.4%, respectively. In the most recent quarter (April 1 to June 30, 2026), average price ticked up 2.7% month-over-month to $10.97, even as revenue slipped 1.2% versus the prior month. Among top sellers on Amazon, pricing ranged widely from the Zippo Butane Fuel at roughly $7.02 to the All-in-One Kit Windproof Lighter at about $26.95. This channel concentration highlights Zippo's heavy reliance on Amazon relative to its hardware-retail presence during the tracked window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Zippo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zippo.
BY REVENUE
Zippo sells 90% online and 10% offline. Online runs through 1 channel; offline through 2.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 3.02M ratings on 3 channels, Zippo averages 4.5★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.5
/ 5
From 3.02M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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