GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across acehardware.com, homedepot.com, Amazon and lowes.com from January 1 to September 30, 2026 shows Enforcer, a brand of Atlanta-based Zep, Inc., leaning heavily on a single retail relationship. Ace Hardware alone accounts for 48.5% of year-to-date revenue, with Home Depot contributing 33.0%, Amazon 16.4% and Lowe's a marginal 2.0%. Revenue momentum has softened over the measured period, falling 19.3% month-over-month in the most recent period and 8.5% overall. Pricing has moved in the opposite direction, with the average price climbing 5.2% to $16.38 and an overall brand average of $16.10. The combination of rising average prices and declining revenue suggests volume pressure rather than a pricing problem, a dynamic worth watching as the brand's concentration in Ace Hardware leaves limited cushion if that channel slows further.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Enforcer on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Enforcer.
BY REVENUE
Enforcer sells 51% online and 49% offline. Online runs through 3 channels; offline through 1.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 10K ratings on 4 channels, Enforcer averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 10K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.39
Price
$172K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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