GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, Enforcer generates the majority of its revenue through homedepot.com, which accounts for a dominant 61.9% share, followed by acehardware.com at 23.5% and Amazon at 13.7%. The brand's average product price sits at $27.27 across all tracked retailers. Notably, Enforcer experienced a significant revenue decline of 46.7% over the observed period, signaling potential challenges in maintaining sales momentum. Average pricing also saw a considerable drop of 47.9%, suggesting possible promotional activity or shifts in product mix. These trends indicate that while Enforcer maintains strong retailer distribution, its recent performance warrants close monitoring heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 50% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Enforcer on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Enforcer.
BY REVENUE
Enforcer sells 75% online and 25% offline. Online runs through 3 channels; offline through 1. Online share has moved from 79% in Jan to 52% in May.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 14K ratings on 3 channels, Enforcer averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 14K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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