GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1, 2026 through August 31, 2026 across Ace Hardware, Home Depot, Amazon, and Lowe's, Enforcer maintains an average product price of $18.08. Revenue distribution is notably concentrated, with acehardware.com accounting for 42.0% of year-to-date revenue and homedepot.com close behind at 37.3%, while Amazon contributes 19.2% and lowes.com just 1.2%. Momentum has been positive over the June–August tracking window, with revenue up 41.4% overall and gaining a further 8.1% in the most recent month. That growth came alongside softer pricing, as the average selling price slipped 5.8% to $16.01, down 4.3% month over month. The combination of rising revenue against a declining average price suggests volume-driven expansion rather than premiumization, with the two hardware retail channels together representing nearly 80% of Enforcer's tracked sales.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 41% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Enforcer on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Enforcer.
BY REVENUE
Enforcer sells 58% online and 42% offline. Online runs through 3 channels; offline through 1.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 11K ratings on 4 channels, Enforcer averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$11.43
Price
$147K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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