GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, Enforcer generates the majority of its revenue through homedepot.com, which accounts for a dominant 61.9% share, followed by acehardware.com at 23.5% and Amazon at 13.7%. The brand's average product price sits at $27.27 across all tracked retailers. Notably, Enforcer experienced a significant revenue decline of 46.7% over the observed period, signaling potential challenges in maintaining sales momentum. Average pricing also saw a considerable drop of 47.9%, suggesting possible promotional activity or shifts in product mix. These trends indicate that while Enforcer maintains strong retailer distribution, its recent performance warrants close monitoring heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 47% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 48% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Enforcer on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Enforcer.
BY REVENUE
Enforcer sells 77% online and 23% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 79% in Jan to 58% in May.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 14K ratings on 3 retailers, Enforcer averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 14K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
