Earthgro

Earthgro Market Overview

Grips Intelligence in-store data tracked for Earthgro, a brand of The Scotts Miracle-Gro Company (NYSE: SMG), covers the period from January 1, 2026 to September 30, 2026 across monitored retail channels. Over that window, homedepot.com accounted for 99.5% of the brand's tracked revenue, making it effectively a single-channel performer. The average product price registered $363.12 year to date, though the most recent month came in substantially higher at $581.17 after a 16.3% month-over-month decline from the prior peak. Revenue momentum has been the weak point, falling 33.3% versus the previous month and 31.1% across the measured trend period. Against that backdrop, average pricing still edged up 2.6% overall, suggesting the revenue decline has been driven more by volume than by discounting.