Earthgro

Earthgro Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026, Earthgro — a brand of The Scotts Miracle-Gro Company (NYSE: SMG) — shows a highly concentrated retail footprint, with homedepot.com accounting for 99.0% of tracked revenue. The brand's average product price sat at $247.75 across the tracked period, a notably high figure for the category. Momentum has been mixed: revenue rose 3.3% month over month in the most recent period, yet fell 33.7% overall across the June–August window. Pricing moved in the opposite direction, climbing 7.4% over the same stretch and spiking 22.7% in the final month to an average of $694.55. That divergence between rising average prices and falling revenue suggests mix shift toward higher-ticket items rather than broad-based demand growth.