GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence from January to May 2026, Cub Cadet demonstrates a heavily concentrated retail strategy, with Home Depot commanding 98% of the brand's revenue share compared to just 2% from Amazon. The brand's average product price sits at $706.38, reflecting its positioning in the premium outdoor power equipment segment. Notably, Cub Cadet's revenue grew 11.2% over the March to May 2026 period, signaling strong seasonal momentum heading into peak demand months. However, the brand's average price decreased 32.9% during the same window, suggesting aggressive promotional activity or a shift in product mix toward more accessible price points. Home Depot's top-selling Cub Cadet products range from approximately $2,900 to nearly $5,900, while Amazon primarily carries lower-cost accessories and replacement parts averaging under $500.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 33% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cub Cadet on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Cub Cadet.
BY REVIEW COUNT
Across 350K ratings on 2 retailers, Cub Cadet averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 350K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$98.15
Price
$158K
Revenue
$476.99
Price
$63K
Revenue
$80.55
Price
$53K
Revenue
