Cub Cadet

Cub Cadet Market Overview

According to Grips Intelligence in-store data tracked across homedepot.com and Amazon from January 1 to August 31, 2026, Cub Cadet — a brand ultimately owned by Stanley Black & Decker (NYSE: SWK) — generated 95.6% of its year-to-date revenue through Home Depot, leaving Amazon with just 4.4%. That heavy concentration in a single retail partner makes the brand's performance unusually sensitive to shelf placement and promotional calendars at one account. Revenue momentum has been positive, rising 3.6% month over month and 4.4% across the June–August tracked window. Pricing has moved even faster, with the average selling price up 19.2% over the same period to a recent monthly figure of $469.10, against a year-to-date average of $567.80. The gap between the two channels' assortments is stark: Home Depot's best sellers are big-ticket riding mowers priced from roughly $2,055 to $5,099, while Amazon's top items are sub-$500 replacement parts and accessories.