GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot and Amazon from January 1 to September 30, 2026, Cub Cadet — a brand ultimately owned by Stanley Black & Decker (NYSE: SWK) — recorded an average product price of $548.89. Channel concentration is the defining feature of its footprint, with homedepot.com accounting for roughly 95% of year-to-date revenue and Amazon contributing the remaining 5%. Revenue momentum softened over the July–September window, slipping 6.1% month over month and finishing the period down 2.6% overall. Pricing moved in the opposite direction, with the average selling price climbing 8.4% to $517.50, suggesting mix shifted toward higher-ticket items even as volume cooled. The gap between the two channels is also stark on price, as Home Depot's leading items ranged from about $2,045 to $5,099 while Amazon's top sellers clustered between roughly $76 and $477.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Cub Cadet on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cub Cadet.
BY REVIEW COUNT
Across 378K ratings on 2 channels, Cub Cadet averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 378K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$93.83
Price
$477K
Revenue
$476.73
Price
$271K
Revenue
$79.47
Price
$214K
Revenue
$85.84
Price
$91K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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