GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, API generated the vast majority of its revenue through Amazon, which accounted for 98.7% of its retailer revenue share between January and May 2026, with acehardware.com capturing just 1.1%. The brand's average product price stood at $16.41, though this figure saw an 11.2% overall increase during the tracked period. API also demonstrated strong momentum, with revenue growing 29.7% over the analyzed timeframe. Top-selling products on Amazon ranged from water conditioners priced around $8–$11 to specialty items like the POND ALGAEFIX at $62.66, reflecting a diverse price spread across its catalog. This heavy concentration on a single retail channel presents both a strength in marketplace dominance and a potential risk in terms of channel diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 30% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for API on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for API.
BY REVIEW COUNT
Across 4.75M ratings on 2 retailers, API averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 4.75M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$8.48
Price
$494K
Revenue
$10.98
Price
$469K
Revenue
