GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked between January 1 and September 30, 2026 shows API, a brand owned by Mars Fishcare, Inc., a unit of privately held Mars, Incorporated, operating at an average product price of $16.04. Amazon accounts for 99.3% of year-to-date revenue share, making it effectively the brand's sole tracked channel. Momentum has softened over the July–September window, with revenue down 8.5% month-over-month and 16.7% across the quarter. Pricing has followed a similar trajectory, with the average price easing 6.9% month-over-month to $15.18 and declining 7.7% over the period. The product mix spans a wide price spread, from the $62.50 POND ALGAEFIX 1-Gallon bottle down to the $8.42 TAP Water Conditioner, per Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for API on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for API.
BY REVIEW COUNT
Across 3.95M ratings on 1 channel, API averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.95M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.60
Price
$653K
Revenue
$8.42
Price
$478K
Revenue
$10.90
Price
$446K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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