GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026, API — a brand owned by Mars Fishcare, Inc., a unit of privately held Mars, Incorporated — recorded an average product price of $16.87 across the period. Amazon accounted for 99.4% of year-to-date revenue, making it effectively the brand's sole tracked channel and a key indicator of overall demand. Momentum softened over the June–August window, with revenue falling 12.9% month over month and down 5.9% across the quarter. Pricing followed a similar path, with the average price easing to $16.05 in the latest month, a 5.3% monthly decline and a 4.1% drop over the full timeseries period. The assortment spans a wide price ladder, from roughly $8.48 at the entry level to $66.28 at the premium end, suggesting mix shifts can meaningfully swing reported average prices.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for API on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for API.
BY REVIEW COUNT
Across 4.22M ratings on 1 channel, API averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.22M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.93
Price
$637K
Revenue
$8.48
Price
$502K
Revenue
$10.98
Price
$464K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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